Full-time Faculty
LO, SHIH-YU
Associate Professor
【Contact info】
03-5712121 #58206
shihyulo@nycu.edu.tw; shihyulo@nctu.edu.tw
Lab Website【Educational Background】
Ph. D. in Psychology, University of Sydney
【Courses Taught】
- Visual Communication
- Introduction to Psychology
- Communication and Cognitive Psychology
- Perceptual Psychology
- Communication Technology of Topic Cathedra
- Special Topic on Communication: Statistics and SPSS
- Special Topic on Communication: Statistics and R
- Multivariate Analysis
【Research Area】
- Visual Attention
- Memory
- Applications of Psychology to Human-Computer Interactions
【Experience】
- 2019- Associate Professor, NYCU
- 2014-2019 Assistant Professor, NCTU
- 2013-2014 Postdoctoral Researcher, University of Sydney
【Honor】
- Excellent Teaching Award, National Chiao Tung University, 2019
【Journal Publications】（After 2011）
- Lo, S.-Y., Li, S.-C. S., & Wu, T.-Y. (2021). Exploring Psychological Factors for COVID-19 Vaccination Intention in Taiwan. Vaccines, 9(7), 764. doi: https://doi.org/10.3390/vaccines9070764
- Lo, S.-Y, King, J.-T and Lin, C.-T (2020). How Does Gender Stereotype Affect the Memory of Advertisements? A Behavioral and Electroencephalography Study. Frontiers in Psychology, 11:1580. doi: https://doi.org/10.3389/fpsyg.2020.01580
- Lo, S.-Y., & Wang, Y.-S. (2019). Bad words prevail: Negatively charged Chinese characters accelerate attentional selection and preoccupy cognitive resources for consolidation. Attention, Perception, & Psychophysics, doi: https://doi.org/10.3758/s13414-019-01758-9
- Lo, S.-Y. & Yeh, S. L. (2018). Does “a picture is worth 1000 words” apply to iconic Chinese words? Relationship of Chinese words and pictures. Scientific Reports. doi:https://doi.org/10.1038/s41598-018-25885-9
- Lo, S. Y. (2018). Attention without awareness: Attentional modulation of perceptual grouping without awareness. Attention, Perception, & Psychophysics, 80(3), 691-701.doi:https://doi.org/10.3758/s13414-017-1474-7
- Lo, S. -Y & Holcombe, A. O. (2014). How do we select multiple features? Transient costs for selecting two colors rather than one, persistent costs for color-location conjunctions. Attention, Perception, & Psychophysics, 76(2):304-21. doi: https://doi.org/10.3758/s13414-013-0573-3
- Lo, S.-Y, Howard, C. J., & Holcombe, A. O. (2012). Feature-based attentional interference revealed in perceptual errors and lags. Vision Research, 63, 20-33. doi: https://doi.org/10.1016/j.visres.2012.04.021
- Lo, S.-Y. & Yeh, S.-L. (2011). Independence between implicit and explicit processing as revealed by the Simon effect. Consciousness and Cognition, 20, 523-533. doi: https://doi.org/10.1016/j.concog.2010.11.007
- Lo, S.-Y. & Yeh, S.-L. (2008). Dissociation of processing time and awareness by the inattentional blindness paradigm.
Consciousness and Cognition, 17, 1169-1180. doi: https://doi.org/10.1016/j.concog.2008.03.020
【Conference Papers】（After 2011）
【Books】
- Lo,S. -Y. (2017). Selecting multiple features delays perception, but only whentargets are horizontally arranged. In C. J. Howard (Ed), Temporal Sampling andRepresentation Updating. Progress in Brain Research, Vol. 236. (pp. 143-161).doi: https://doi.org/10.1016/bs.pbr.2017.06.010
【Research Projects】
- Ministry of Science and Technology (Taiwan) Research Project Grant: Investigating how empathy influences message communication and human-robot interactions from psychological and neuroscientific perspectives (MOST 108-2628-H-009-001-MY2). Aug 2019~ Jul 2021
- Ministry of Science and Technology (Taiwan) Research Project Grant: How does gender stereotype affect perception and memory: Investigated with neuroscience, psychology and communication approaches (MOST 106-2410-H-009-027-MY2). Aug 2017 ~ Jan 2020
- Ministry of Science and Technology (Taiwan) Research Project Grant: Does perceptual grouping lead to simultaneous processing of the constituent elements? (MOST 104-2410-H-009 -001). January 2015~ December 2015
【Domestic and International Journal Work】
