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Full-time Faculty

HUANG, HUIPING

Professor / Chair

【Contact info】

03-5712121 #58222
hphuang@nycu.edu.tw; hphuang@nctu.edu.tw
Lab Website

【Educational Background】

PH. D. in Mass Communication, University ofWisconsin-Madison

【Courses Taught】

  • Communication Theory
  • Science Comunication/Technology,Social Media and Marketing
  • Workshop in Communication Technology Studies
  • Mediaand Civil Society

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【Research Area】

  • Research of Media and Audience
  • Science Communication/Technology
  • Policy of Marketing Communication
  • Civil Society and Commutation

【Experience】

  • Professor in the institute of Communication Studies, NCTU
  • Associate professor in the institute of Communication Studies, NCTU
  • Associate professor in the department of Adult & Continuing Education,National Taiwan Normal University 
  • Reporter in Economic Daily News

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【Honor】

  • National Taiwan Normal University 98th Annual TeacherTeaching Excellence Award
  • National Taiwan Normal University academic papers and book awards
  • China Communication Society 2003 Annual Outstanding Paper Award
  • National Science Council Research Awards (A)
  • Economic Daily Best Article Award

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【Journal Publications】（After 2011）

  • Huang Zikai, Huang Huiping (corresponding author) (2018). <Improvement of the scientific image of the information on the reading experience and reading comprehension of the readers>. The Journal of Science Education, 26(3): 197-218. (TSSCI)
  • Huang Huiping (2018). <First or third person effect? Exploring the second-order self-health difference and influence of global warming. Journalism Studies, 134: 41-87. (TSSCI) (MOST103-2511-S-009 -012 -MY3)
    Weng Chenyu, Huang Huiping (corresponding author) (2017). "To extend the integration of technology acceptance models and digital lifestyles and to explore the use of LINE TV." Information Society Research, 33: 17-64.
  • Huang Huiping (corresponding author), Liu Wei, Zhifei (2017). "Study on the characteristics and dissemination effect of the popular science website on both sides of the strait" - taking "Shell Net" and "Pan Science Network" as examples. Journal of Communication and Social Sciences, 39: 93-132. (TSSCI)
  • Huang Huiping (2016). "From the 1999-2011 teaching case to examine Taiwan's children's media literacy education." Journalism Studies, 129: 143-193. (TSSCI)
  • Huang Huiping (2016). <Civil Group Initiative Strategy and Discourse Analysis—Taking the Anti-SEAL Oil Case of the Taiwan Society for Animal Society as an example. Communication Research and Practice, 6: 243-283. (TSSCI) (NSC100-2410-H-003- 071)
  • Huang, Huiping (2016). Media use, environmental beliefs, self-efficacy, and pro-environmental behavior. Journal of Business Research, 69, 2206-2212. (SSCI)(MOST103-2511-S-009 -012 -MY3)
  • Huang Huiping (2011). "A preliminary study on the effectiveness of children's media literacy education in the field", Educational Research Monthly, 210: 62-69.
  • Li Wei (corresponding author), Huang Huiping (corresponding author) (2011). "The Transfer of Aboriginal Science and Education Models: Analysis of the TV Science Program "Science Little Atom" from the Perspective of Multicultural Education, China Communications Journal, 20: 1-47. (TSSCI) (NSC97-2515-S-003- 015-MY3)
  • Huang, Huiping (2010). Frame-rich, frame-poor: An investigation of the contingent effects of media frame diversity and individual differences on audit frame diversity. International Journal of Public Opinion Research, 22(1), 47-73. (SSCI) (NSC89-2412-H-003-006-SSS)
  • Huang Huiping (2009). "A deliberative news report, a cognition and review of citizens", China Communications Journal, 15: 167-216. (TSSCI) (NSC93-2412-H-003-005)

【Conference Papers】（After 2011）

  • Huang, Huiping (2018). Inspecting Taiwan’s media education for children from teaching cases. Paper presented at the 8th Global Communication Forum & ICA Postconference. Prague, Czech.
  • Huang, Huiping, & Lin, Chia-Nien (2018). Impact of perceived risk and UTAUT2 on the use of mobile payments. Paper presented at the 8th Global Communication Forum & ICA Postconference. Prague, Czech
  • Huang Zikai, Huang Huiping (corresponding author) (2018). "The Impact of Information Issues on Scientific Issues on Listening People", "2018 Chinese Communication Society Seminar", Xiangshan, Hsinchu County.
  • Huang, Huiping (2016). Individual- and societal-level consequences of global warming media use and energy savingand carbon reduction coverage. Paper presented at the 2016 World Conference on Climate Change. Valencia, Spain.
  • Huang, Huiping (2016). Exploring theimpact of global warming media use, energy saving and carbon emission reduction coverage on environmental actions. Paper presented at the International Conference on Environmental Toxicology and Ecological Risk Assessment. Phoenix, AZ.
  • Huang, Huiping (2016). Message framing of energy saving and carbon emission reduction coverage across major newsmedia. Paper will be presented at the Annual Conference of the International Association for Media and Communication Research. Leicester, UK.
  • Huang Huiping, Liu Wei, Zhi Fei (2016). "Study on the Characteristics and Communication Effect of the Cross-Strait Science Popularization Website--Taking "Shell Net" and "Pan Science Network" as Examples, "2016 China Communication Society Seminar", Minxiong, Chiayi County.
  • Weng Chenyu, Huang Huiping (corresponding author) (2016). "Discussion on the use of LINE TV by digital lifestyle and extended integration technology acceptance model", "2016 China Communication Society Seminar", Minxiong, Chiayi County.
  • Huang, Huiping (2016). Usinga synthetic model to examine the impact of global warming media use on three types of pro-environmental behavior. Paper presented at the Annual Conference of the International Communication Association. Fukuoka, Japan.
  • Huang, Huiping (2015). First- or third-person effects? Investigating the two-tier self-other perceptual disparities of global warming communications. Paper presented at the GlobalEntrepreneurship and Innovation in Management Conference. Taichung, Taiwan.
  • Huang Huiping (2014). "Features and Framework Analysis of Energy Saving and Carbon Reduction News", "2014 Communication and Technology Symposium", Hsinchu City.
  • Huang Huiping, Chen Suiting, Lin Biao (2013). "Children's Media Literacy Education Promotes Experience Analysis", "Taiwan Education Communication and Technology Society 2013 International Symposium", Taipei City.
  • Huang Huiping (2013). "The Maya Doomsday" is a public voice: a public discussion of scientific experts and the mass media from deliberative democracy. "2013 Communication and Technology Seminar", Hsinchu City.
  • Huang Huiping (2013). "Analysis of the Appeal Strategy and Discussion of Environmental Protection Groups - Taking the Anti-SEur Seal Oil of the Taiwan Society for Animal Science as an Example", "2013 China Communication Society Annual Meeting", Xinzhuang District, New Taipei City.
  • Li Wei, Huang Huiping (2011). "Scientific Communication of Multicultural Perspectives - Aboriginal TV Station [Science Little Atom] Readers Research", "2011 Communication and Technology Symposium", Hsinchu City.
  • Huang Huiping (corresponding author), Yang Peilun, Huang Yingjia (2010). "The principle of mutuality as a marketing communication strategy", "2010 International Conference on Advertising and Public Relations", Taipei City.
  • Li Wei, Huang Huiping, Song Yushan (2010). <Analysis of the creation of TV science program content——Taking the aboriginal TV station Science Small Atom as an example, "2010 International Symposium on Science Communication", Taipei City.

【Books】

Huang Huiping (2018). "Public Issue CommunicationStrategies and Effects." Taipei: Double Leaf Book Gallery.

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【Research Projects】

  • Huang Huiping (planner). "Environmental Documentary and Listening People's Environmental Citizen Literacy Impact Research". Ministry of Science and Technology special research project (MOST106-2511-S-009-008-MY2)
  • Huang Huiping (planner). "Reviewing the Relevance of Scientific Information, Science Communication Strategies, and Message Receiving Behaviors: From the Perspective of Energy-Saving, Carbon-Reducing Attitudes and Behavioral Intentions of Listeners--A Study of the Characteristics of Energy-Saving and Carbon-Reducing Message Frameworks and the Mechanism of Impact on Readers." Ministry of Science and Technology special research project (MOST103-2511-S-009-012-MY3)
  • Huang Huiping (planner). "New Technology, Media Technology Information, and Citizens' Science and Technology Literacy: Reviewing the Correlation between New Technology and Media Message Design and Citizen Global Warming Knowledge--A Study of the Third and First Person Effects of Global Warming." Integrated Research Program of the Center for Humanities and Social Sciences of Jiaotong University.
  • Huang Huiping (planner). Case Study of Communication Strategy for Environmental Conservation Groups: A Viewpoint on Deliberative Democracy. National Science Council special research project (NSC100-2410-H-003-071).
  • Huang Huiping (planner). "The principle of mutuality as a preliminary study of communication strategies." National Science Council special research project (NSC98-2410-H-003- 068-SSS).
  • Huang Huiping (co-host of the project). "Discussing TV Science Programs from the Perspective of Multicultural Education--Taking the Indigenous TV Station [Science Little Atom] as an Example". National Science Council Special Project (NSC97-2515-S-003- 015-MY3).
  • Huang Huiping (planner). Exploratory Research on the Mode and Influence of Deliberative News Reporting. National Science Council Special Project (NSC93-2412-H-003-005).
  • Huang Huiping (planner). "Exploration of the framework effect mechanism." National Science Council Special Project (NSC89-2412-H-003- 006-SSS).
  • Huang Huiping (planner). Intercultural Studies on Media, Community Obedience, and Opinion Formation Process. The Executive Yuan Qing Auxiliary Association subsidizes the special project.

【Domestic and International Journal Work】

  • Review of the Journal of Management (TSSCI) Paper (2018-- )
  • Reviewer of the Journal of Enterprise Management (2018-- )
  • Reviewer of the Journal of Chang Gung Humanities and Social Sciences (2017-- )
  • Review Committee of "Information Society Research" Paper (2017-- )
  • Reviewer of the Art Review Paper (2015-- )
  • Reviewer of the Journal of Communication Research and Practice (TSSCI) (2015-- )
  • Reviewer of the Journal of Communication and Social Sciences (TSSCI) (2014--)
  • Communication Monograph (SSCI) Paper Review Committee (2014-- )
  • International Journal of Environmental Research and Public Health (SCI) Paper Review Committee (2014-- )
  • Internation Journal of Press/Politics (SSCI) Paper Review Committee (2013-)
  • International Journal of Public Opinion Research (SSCI) Paper Review Committee (2010-)
  • China Communications Journal (TSSCI) Paper Review Committee (2007-)
  • Journalism Research (TSSCI) Paper Review Committee (2005-)
  • Member of the Editorial Committee of Journalism Research (TSSCI), Associate Editor and Editor-in-Chief of the Book Review (2005-2007)

ADDR：HA Building 2, 1001 University Road, Hsinchu / TEL：(03)573-1991 / FAX：(03)572-7143 / MAIL: ict31991@g2.nctu.edu.tw

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