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Full-time Faculty

CHEN, YEN-SHEN

【Contact info】

03-5712121 #58208
yschen16@nycu.edu.tw; yenshenchen@mail.nctu.edu.tw
Lab Website

【Educational Background】

Ph.D. in Communication, Florida State University, USA

【Courses Taught】

  • Entertainment Media Research
  • Quantitative Research Methods
  • Communication Theory, SPSS Applications
  • Communication TechnologySeminars
  • Technology News and PR Practices

【Research Area】

  • Entertainment Media Research
  • Quantitative Research Methods
  • Communication Theory
  • SPSS Applications
  • Communication Technology Seminars
  • Technology News and PR Practices

【Experience】

【Honor】

【Journal Publications】(After 2011)

  • Chen Yansheng (2016). A new perspective on emotionalmanagement in somatosensory game experience: examine the effects of emotionalagitation and the potential of game stimuli. Chinese Communication Journal, 29,45-47.
    Lai Wei, Chen Yansheng (2015). Not just listening to the radio: the experienceof social interaction between broadcasting and social media convergence. Broadcastand TV, 38, 1-33. ( in press )
  • Lee, S-Y, Chen, Y-S, & Harmon, M. Reality TV, Materialism, and AssociatedConsequences: An Exploration of the Influences of Enjoyment and SocialComparison on Reality TV’s Cultivation Effects. Atlantic Journal of Communication( in press )
  • Li Suyue, Chen Yansheng. The Reappearance and Myth of Love and Gender Roles inIdol Plays: Take the interaction of male and female protagonists in Taiwaneseidol dramas as an example. Chinese Communication Journal. ( in press )
  • Lin, H. F., Yeo, B., & Chen, Y.S. (2013). Mobilizing location basedadvertising: A study of effectiveness on persuasion. Australian Journal ofBusiness and Management Research, 3(6), 15-29.
    Arpan, L. M., Bae B., Yen-Shen Chen, & Greene, G. H. (2011). Perceptions ofBias in Political Content in Late Night Comedy Programs. Electronic News, 5(158), 158-173.

【Conference Papers】(After 2011)

  • Chen Yansheng (2014). Good mood and fun: emotional motivation and online video game use, enjoyment and game addiction. 2014 China Communication Society Annual Meeting, Special Symposium: "Taiwan Communication Survey Database", Second Achievement Sharing - Taiwanese Media Use, Taipei, June 26
  • Li Suyue, Chen Yansheng (2014). The Reappearance and Myth of Love and Gender Roles in Idol Plays: Take the interaction of male and female protagonists in Taiwanese idol dramas as an example. 2014 China Communication Society Annual Meeting, Taipei, June 27
  • Yu Jing, Chen Yansheng (2014). Adapting the experience of repeated reading between cross-texts: starting from a shifting point of view. 2014 China Communication Society Annual Meeting, Taipei, June 27
    Huang Yingwen, Chen Yansheng (2014). Putting in marketing under the online viewing trend: the dual view of entertainment and advertising. 2014 Communication and Technology Symposium, Hsinchu, October 16-17
  • Chen Yansheng (2014). "I" and "others" in the warming issue: the impact of personal perception on the credibility, resistance and third-party effectiveness of global warming messages. 2014 Taiwan Science and Technology Research Society 6th Annual Meeting, Hsinchu, March 22
  • Chen Yansheng (2013). Entertainment media-oriented public environmental issues and humorous appeals: laughter and effective persuasion effect? 2013 Taiwan Information Society Paper Seminar, Hsinchu, November 08
  • Lai Wei, Chen Yansheng (2013). The effects of broadcast listening and community media use on the proposed social interaction. 2013 Communication and Technology Symposium, Hsinchu, October 24.
  • Lee, SY, Chen, YS, & Harmon, M. (2013). Reality TV, Materialism, and Associated Consequences: An Exploration of the Influences of Enjoyment and Social Comparison on Reality TV's Cultivation Effects • Paper presented at Association for Education in Journalism And Mass Communication, Aug 8-11,Washington, DC.
  • Chen, Y-S. (2013). Old games in the video game industry? The market structure and cultural commodity of video games. Paper presented at International Association for Media and Communication Research, June 26-29, Dublin, Ireland.
  • Chen, Y-S. (2013). Moral violations in drama and moral values ​​in mind: the morality presented in a Taiwanese soap opera. Paper presented at Broadcast Education Association, Research Symposium, April 7, Las vegas, NV.
  • Lin, H. F., Yeo, B., & Chen, Y.S. (2013). Mobilizing Location Based Advertising: A Study of Effectiveness on Persuasion. Paper presented at the annual conference of the Pacific Telecommunications Council, Honolulu, USA.
  • Si Bozhen, Chen Yansheng (2012) Who is fighting against me? The study of the effect of virtual and real opponents on the effects of violent video games.2012 China Communications Society Annual Meeting, Taichung, July 6-8.
  • Chen Yansheng (2012). The effect of emotional agitation and game violence on emotional management and enjoyment: Take the use of somatosensory video games as an example. 2012 China Communications Society Annual Meeting, Taichung, July6-8.
  • Chen Yansheng (2011). The research on the effectiveness of online information on global warming issues and cognitive design. 2011 Communication and Technology Symposium, Hsinchu, October 13-14.
  • Chen Yansheng (2011). The more you feel, the more fun you have. Take the phenomenon of Kinect and Wii video games as an example. 2011 Communication and Technology Symposium, Hsinchu, October 13-14.
  • Chen, YS., (2011).Mood management and highly interactive video games: Examining emotion change in relation to arousal, involvement and enjoyment.Paper presented at Association for Education in Journalism and Mass Communication,Aug 10-13. San Louis, MO .
  • Chen, Y-S., (2010). Rethinking mood management theory: the issues of definitions and measure about mood and emotion. Paper presented at International Communication Association conference, June, 2010. Singapore.
  • Chen, YS., & Raney, AA (2009). Mood Management and Highly Interactive Video Games: An Experimental Examination of Wii Playing on Mood Change and Enjoyment.Paper presented at International Communication Association conference, May,2009. Chicago, IL. ( Top papers of ICA, game studies section.)
  • Arpan, LM, Bae, BJ, & Chen, YS. (2009). Does humor attenuate hostility? A comparison of hostile media perceptions of news and late night comedy. Paper presented at International Communication Association conference, May, 2009.Chicago, IL .
  • Chen, Y-S. (2009). Crossing gamers’ borders: The diffusion of Nintendo Wii.Paper presented at the 2009 Dialogues Graduate Student Program, March, 2009,Tallahassee, FL.

【Books】

【Research Projects】

  • 103-104 Moral Sense, Positive Psychology and Entertainment Media: A Study of Positive Media Effects in Taiwan Drama; Project Host; Ministry of Science and Technology
  • 101-102 Jiaotong University Center Project, Sub-project: Global Climate Anomalies and Serious Games (Total Paintings for New Technologies, Media Technology Messages, and Citizenship: Reviewing New Technologies and Media Message Design and Citizen Global Warming Knowledge Acquisition Relevance);sub-project host; Jiaotong University
  • 100 Featured Research Project: Taiwan New Immigrant Women and Media Drama Research; Sub project Host; Jiaotong University's Top University Program
  • 100-103 Global Warming Issues Network Information Information Effectiveness and Cognitive Flexibility Design Research; Sub project Host; National Science Council
  • 100 Interactive video game use and emotional management effects research;project host; National Science Council
  • 101-102 "Question Question Group [Communication Survey Database]"member; Ministry of Science and Technology

【Domestic and International Journal Work】

ADDR:HA Building 2, 1001 University Road, Hsinchu / TEL:(03)573-1991 / FAX:(03)572-7143 / MAIL: ict31991@g2.nctu.edu.tw