Ph.D. in Communication Studies, Iowa State University, US
Master in Electronic Media and Communications, Texas Tech University, US
Bachelor in Division of Judicature in the College of Law, National Taiwan University
Tel: 03-5712121 #58211
Mail: shuchu@mail.nctu.edu.tw
Media Strategic Management and Marketing
Organizational Communication and Public Relations
Communication Regulations and Polices
Marketing Media and Communication Methods: Quantitative Approaches
Science Communication and Message Design
Media Strategic Management and Marketing, New Communication Technology, Organizational Communication and Public Relations, Science Communication and Message Design, Research in Satellite and Cable TV studies
Professor and Director, Institute of Communication, National Chiao Tung University
Commissioner of the Bureau of Broadcasting and Television
Commissioner of the Hong Kong Commercial Kayno Advertising Company
Lawyer assistant of Yiqun Law Firm
The Best Paper Award of the 2016 Annual Meeting of the China Communication Society (revision of the student master's thesis, I am the second author)
National Science Council subsidizes colleges and universities to reward special talents, 2010-present
National Chiao Tung University Research Award, 2006-present
Fulbright Research Awards, 2004-2005
National Science and Technology Science and Technology personnel short-term foreign training, 2004-2005
Harvard University Fairbank Center for East Asian Studies, Visiting Scholar, 2005
National Science Council Special Research Hosting Fee, 2002-present
National Research Association Award for Research, 1994, 1996, 1998, 1999, 2000
National Science Council subsidizes scholars' new teaching research awards, 1993
Harshbarger Grant University of Iowa, 1990-1992
Graduate Student Senate Travel Award University of Iowa, 1990-1992
Su Huizhong, Li Xiuzhu* (2013, July). Research on cultural values and advertising effectiveness. China Communications Society 2013 Annual Meeting, Taipei, Taiwan.
Li Xiuzhu (2013, October). How personal traits mediate the message of the mass media: Take the issue of global warming as an example. The paper was published in Jiaotong University 2013 Communication and Technology Symposium, Hsinchu, Taiwan.
Li, S. S. (2013, July). Adoption of Two New Types of Computers in Taiwan: Tablet vs. Netbooks”? Paper presented at The Annual Conference of the International Association for Media and Communication Research (IAMCR) in Dublin, Ireland.
Li, S. S. (2013, November). The Use of Fear Appeals in Global Warming Messages: Examining the Relationships Between Perceived Threat, Perceived Efficacy, and Attitude Changes. Paper presented at The annual conference of National Communication Association in Washington DC, U.S.
Li, S. S. (2012, July). Lifestyles and the Adoption of Three Types of Technologies including Information, Entertainment, and Interpersonal Technologies in Taiwan. Paper presented at The International Association for Media and Communication Research (IAMCR) in Durban, South Africa.
Li, SS (2011, November). Members' Personalities, Computer-mediated Communication and Group Performance: A Study on the Functional Perspective in Taiwan. Paper to be presented at the Annual Conference of National Communication Association (NCA) in New Orleans, Louisiana .
Li, SS & Huang, LM (2011, November). Using the Extended Parallel Process Model to Evaluate the Effectiveness of Global Warming News in Taiwan. Paper to be presented at the Annual Conference of National Communication Association (NCA) in New Orleans, Louisiana .
Huang Weixuan, Li Xiuzhu (2011, October). Explore the Taiwan News Website Strategic Alliance from a resource-based perspective. The paper was published at Jiaotong University's 2011 Communication and Technology Symposium, Hsinchu, Taiwan.
Li, SS & Huang, LM (2011, July). Examining the Factors that Affect Digital Television Adoption: Comparing the Adoption of Digital Terrestrial Television with that of Digital Cable in Taiwan. Paper to be presented at The International Association for Media and Communication Research ( IAMCR) in Istanbul, Turky.
Li, S. S. (2011, July). Using Rogers’ Diffusion of Innovation Model to Examine People’s Intention to Pay for Public Television in Taiwan. Paper to be presented at The International Association for Media and Communication Research (IAMCR) in Istanbul, Turky.
Li, S. S. (2011, June). Lifestyles and the adoption of eight internet related technologies in Taiwan .Paper to be presented at International Telecommunication Society (ITS) in Taipei, Taiwan.
Li Xiuzhu (2011, May) The conversion policy and process of digital television in the United States. The paper was published in the 3rd Symposium on Communication and Development of Foguang University, Taiwan. Yilan.
Li Xiuzhu (2011, March). From the deliberate possibility model to explore how the personal relevance and cognitive needs of the readers influence the understanding of science and technology news: Take the global warming issue as an example. The paper was published in the 2011 Cross-Strait Science Communication Forum, Beijing, China. Li Yuqian, Li Xiuzhu
Li Xiuzhu (2010, September). Taiwan cable TV packet payment implementation and its relevance to digitalization. The paper was published in the Cable TV Digitalization Policy Supporting Measures Seminar, Taipei, Taiwan.
Li, S. S. (2010, August). Market competition and media performance: Reexamining the media performance of the cable television industry in Taiwan. Paper to be presented at The Association for Education in Journalism and Mass Communication (AEJMC) in Denver, Colorado.
Li, SS (2010, July). Fear appeals and the global warming news: Examining the use of threats and response efficacy in Taiwan's news content. Paper to be presented at The International Association for Media and Communication Research (IAMCR) in Braga , Portugal.
Li Yuqian, Li Xiuzhu (2010, July). Examine the values of Taiwanese idol drama from the perspective of cultural proximity. The paper was published at the China Communications Seminar Annual Meeting, Chiayi, Taiwan.
Li, S. S. (2010, July). Comparing the Diffusion Process of Terrestrial Digital Television with that of Digital Cable Television in Taiwan. Paper to be presented at The International Association for Media and Communication Research (IAMCR) in Braga, Portugal.
Li, S. S. (2010, June). Examining the Factors that Influence the Adoption of Digital Television Services in Taiwan. Paper to be presented at International Telecommunication Society (ITS) in Tokyo, Japan.
Li Xiuzhu (2010, May). The plight of public television in China - talked about by public television in South Korea and the United States. The paper was published in the Foshan University Communication and Development Symposium, Yilan, Taiwan.
Zheng Guiyue, Li Xiuzhu (2009, October). From the location theory to explore the competition between online broadcasting, traditional radio and Internet radio stations - from the perspective of program content resources. The paper was published at the Jiaotong University 2009 Communication and Technology Symposium, Hsinchu, Taiwan.
Li Xiuzhu, Huang Lingmei (2009, October). Information Design for Science and Technology News: Discuss how to understand technology news from the issue of global warming. The paper was published at the Jiaotong University 2009 Communication and Technology Symposium, Hsinchu, Taiwan.
Ye Bihua, Li Xiuzhu (2009, July). Research on the correlation between market competition and media performance: examine the diversity of local news in Taiwan's three major newspapers. The paper was published at the China Communications Seminar Annual Meeting, Hsinchu, Taiwan.
Zhu Qiuping, Li Xiuzhu (2009, July). Examine the imitation of Taiwan's TV industry: Take Taiwan TV Children's Channel as an example. The paper was published at the China Communications Seminar Annual Meeting, Hsinchu, Taiwan.
Li, SS (2009, June). Chinese personality, computer-mediated communication and their relationships with group decision-making in Taiwan. Paper presented at the CAFIC conference on Intercultural communication between China and the world: Interpersonal, organizational and mediated perspectives in Beijing , China.
Li, SS (In press). Lifestyles and the adoption of information vs. entertainment technologies: An examination on the adoption of six new technologies in Taiwan. New Media & Society. (SSCI Journal) (2012 Impact Factor: 1.824, 72 Communication Journals ranked 9th, 12.5%)
Li, S. S. (In press). Fear appeals and college students’ attitudes and behavioral intentions toward global warming. Journal of Environmental Education.
Li, SS(2014). Adoption of three new types of computers in Taiwan: Tablet PCs, netbooks, and smart phones. Computers in Human Behavior. (SSCI Journal) (2012 Impact Factor: 2.067, 126 Psychology Journals ranked 27th Name, 21%)
Li, S.S. (2013). Lifestyle orientations and the adoption of Internet-related technologies in Taiwan. Telecommunications Policy. (SSCI Journal) (2011 Impact Factor: 1.539, 72Communication Journals ranked 12th)
Li, S. S. (2014). Digital television adoption: Comparing the adoption of digital terrestrial television with the adoption of digital cable in Taiwan. Telematics and Informatics. (SSCI journal) (into SSCI in 2011, data on impact factor started in 2015)
Li, S. S., Ku, L. L., & Liu, Y. L. (2013). Using Rogers’ diffusion of innovation model to examine the willingness to pay for public television in Taiwan. International Journal on Media Management.
Huang Pinci, Li Xiuzhu* (2013). Market competition for different types of IPTV: Review the competition between PPStream, Tudou and Youtube from the location theory. Chinese Communication Journal. Chinese Journal of Communication, No. 24, pp. 3-37 (TSSCI Journal) (*Corresponding author)
Huang Yifang, Li Xiuzhu* (2013). The effect of organizational image repair: examine the impact of crisis history and crisis response strategies. Communication and Society, No. 26, pp. 141-168 (TSSCI Journal, entry into TSSCI journals in January 2013) (*Corresponding author)
Wang Zhewei, Li Xiuzhu* (2012). Emotional event theory examines the emotions, interpersonal conflicts, and communication strategies that journalists face in the workplace. Chinese Journal of Communication, No. 21, pp. 31-79. (TSSCI Journal) (*Corresponding author)
Li Xiuzhu (2012). Taiwan cable TV packet payment implementation and its relevance to digitalization. It is included in the competition and regulation under the digital convergence of Zhou Yuncai (editor). Taipei, Taiwan: 21st Century Foundation Publishing, pp. 23-46.
Wu Pinyi, Li Xiuzhu* (2011). Examine the phenomenon of imitating homomorphism in Taiwan's TV industry - taking the variety of talk shows as an example. Radio and Television, No. 33, pp. 63-88. (*Corresponding Author)
Li Xiuzhu, Gu Lingling (2011). From the experience of the United States and South Korea, examine the future direction of Taiwan's public television. Radio and Television, No. 33, pp. 1-22.
Li Xiuzhu (2011). Discuss the phenomenon of cross-organizational imitation in mass media with the theory of organization homomorphism. Communication Research and Practice, No. 2, pp. 131-147.
Li Yuqian, Li Xiuzhu* (2011). From the perspective of cultural proximity, examine Taiwan's idol drama values and export performance, Radio and Television, No. 32, pp. 27-69. (*Corresponding Author)
Cai Jialing, Li Xiuzhu, Li Yuqian (2011). A study on the relevance of Korean drama and Korean drama culture values: starting from cultural proximity. Communication and Society, No. 16, pp. 55-98. (*Corresponding Author)
Li, SS, Huang, LM, & Liu, YC (2011). Communication and group performance: Comparing CMC with FTF decision-making groups in Taiwan (pp.38-57). In Yearwood, J. & Stranieri, A. ( Eds.), Technologies for supporting reasoning communities and collaborative decision making: Collaborative approaches. IGI Global Publishers: Pennsylvania, USA.
Huang Lingmei, Li Xiuzhu (2011). Experts and non-experts in the media science discourse: From the "critical discourse analysis" to see the source selection and source discussion. In the criticism and discourse of Liu Nianhui's media, Beijing, China, Communication University Press, pp. 254-266.
Ye Bihua, Li Xiuzhu* (2010). Research on the Correlation between Market Competition and Media Performance: Examining the Diversity of Local News in Taiwan's Three Major Newspapers, Communication and Society, No. 14, pp. 17-46. (*Corresponding Author)
Li, S. S. & Lee, C. Y. (2010) Market Uncertainty and Mimetic Isomorphism in the Newspaper Industry: a study of Taiwan’s mainstream newspapers from 1992 to 2003. Asian Journal of Communication, 20(3), 367-384. (SSCI Journal)
Zheng Guiyue, Li Xiuzhu*, Zhu Qiuping (2009). A Study on the Relevance of Strategic Alliances and the Use of Media Organization Resources - Take Taiwan Radio Station as an Example, Broadcasting and Television, No. 30, pp. 29-58. (*Corresponding Author)
PH. D. in Journalism, University of Texas at Austin
Tel: 03-5712121 # 58220
Mail: Tkchang@nctu.edu.tw
Citizen report and video editing
International/Global Communication, Knowledge Sociology, Comparative Communication Studies, Media and Diplomacy
Currently a professor at the Communication Research Institute of National Chiao Tung University (2018/9-)
Visiting Professor, Department of Communication and Science, National Chiao Tung University (2017/8 - 2018/8)
National University of Political Science, Master of Communication in International Communication, Visiting Professor (2016/8 - 2017/7)
Professor, Department of Media and Communication, City University of Hong Kong (since 2009/6 - 2016/6)
University of Minnesota-Shuangcheng Campus, School of Journalism and Mass Communication, Professor (2005/9-2009/5)
Associate Professor, University of Minnesota-Shuangcheng Campus, School of Journalism and Mass Communication (1993/9 - 2005/6)
Assistant Professor, University of Minnesota-Shuangcheng Campus, School of Journalism and Mass Communication (1990/9 - 1993/6)
Visiting Senior Research Fellow, School of Communication, Nanyang Technological University, Singapore (1996/6 - 1997/6)
Na Liu & Tsan-Kuo Chang. (2018). One disaster, three institutional responses: Legitimation crisis and competing discourses in China. Journalism Studies, 19, 392-414. doi: 10.1080/1461670X.2016.1190666.* 23pages
Stella C. Chia & Tsan-Kuo Chang. (2017). Not myhorse: Voter preferences, media sources, and hostile media reports in electioncampaigns. International Journal of Public Opinion Research, 29, 23-45. doi:10.1093/ijpor/edv046 .* 23 pages
Yunya Song, Yin Lu, Tsan-Kuo Chang & Yu Huang. (2017). Polls in an authoritarian space: Reporting and representing publicopinion in China. Asian Journal of Communication, 27, 339-356.doi.org/10.1080/01292986.2016. 1261362.* 18 pages
Yunya Song & Tsan-Kuo Chang. (2017). Managingimpressions online: Microblogs and the state media’s adaptation of online logicsin China. Journalism: Theory, Practice and Criticism, 18, 1064-1081.* 18 pages
Zhang Zanguo and Liu Na (2016). From setting to interpretative boundaries: the Chinese movement, business newspapers and independent media. Communication Research and Practice. 6:45-77. TSSCI. 33 pages.
Yunya Song & Tsan-Kuo Chang. (2016). A new world ofspectacle in the post-cold war era: China's central television and itssignificant other, 1992–2006. Public Relations Review, 42, 465-475.doi:10.1016/j .pubrev.2014.06.002.* 11 pages
Fen Lin, Tsan-Kuo Chang & Xinzhi Zhang. (2015). After the spillover effect: News flow and power relations in mainstream Chinese media. Asian Journal of Communication, 25, 235-254. DOI:10.1080/01292986.2014.955859.* 20 Pages
Tsan-Kuo Chang & Fen Lin. (2014). From propagandato public diplomacy: Assessing China's interna-tional practice and its image, 1950–2009. Public Relations Review, 40, 450-458, http://dx.doi.org /10.1016/j.pubrev.2014.04.008.* 9 pages
Yunya Song & Tsan-Kuo Chang. (2013). The news andlocal production of the global: Regional press revisited in post-WTO China.International Communication Gazette, 75, 619-635.* 17 pages
Yan Yi & Tsan-Kuo Chang. (2012). Institutionalizing public relations in China: A sociological analysis of the Chinese premier pressconference. Public Relations Review, 38, 711-722.* 13 pages
Tsan-Kuo Chang, Brian Southwell, Hyung-Min Lee, &Yejin Hong. (2012). Jurisdictional protectionism in online news: Americanjournalists and their perceptions of hyperlinks. New Media & Society,14(4), 684-700.* 17 pages
Yunya Song & Tsan-Kuo Chang. (2012). Legitimizingruptures of development trajectories: Party press discourse on rural society intransitional China, 1997-2006. International Journal of Press/Politics, 17,316-340.* 25 pages
Tsan-Kuo Chang, Brian Southwell, Hyung-Min Lee, &Yejin Hong. (2012). A changing world, unchanging perspectives: American editors and enduring values in foreign news reporting. International CommunicationGazette, 74, 367-384.* 18 pages
Yunya Song & Tsan-Kuo Chang. (2012). Selectingdaily newspapers for content analysis in China: A comparison of samplingmethods and sample sizes. Journalism Studies, 13, 356-369.* 14 pages
Yejin Hong & Tsan-Kuo Chang. (2011). Culture andinternational flow of movies: Proximity, discount or globalization? Journal of Global Mass Communication, 4, 172-193. 22 pages.
Itai Himelboim, Tsan-Kuo Chang & Stephen McCreery. (2010). International network of foreign news coverage: Old global hierarchiesin a new online world. Journalism & Mass Communication Quarterly, 87(2),297-314.* 18 pages
Tsan-Kuo Chang, Jisu Huh, Kristine McKinney, Sela Sar, Wei Wei & Adina Schneeweis. (2009). Culture and its influence onadvertising: Misguided framework, inadequate comparative design and dubiousknowledge claim. International Communication Gazette, 71(8), 1 -22.* 22 pages.
Tsan-Kuo Chang, Itai Himelboim & Dong Dong. (2009).Open global networks, closed international flows: World system and politicaleconomy of hyperlinks in cyberspace. International Communication Gazette,71(3), 137-159.* 23 pages.
Na Liu & Tsan-Kuo Chang. In the shadow of statepower: Citizenship rights, civil society and media representation in China,1978-2012. Paper presented at the 2015 International Journal of Press/PoliticsConference, Oxford, UK, September 17-18, 2015.*Tsan-Kuo Chang. One social movement, many publicdiscourses: Occupy Central, civil society and media in Hong Kong. Paperpresented at 2015 International Conference on Social Science and Management,Kyoto, Japan, May 7-9, 2015.*Tsan-Kuo Chang. Professional journalism and citizenjournalism: Comparing journalistic discourse across national borders. Paperpresented at the 12th Annual International Conference on Communication and MassMedia, Athens, Greece, May 12-15, 2014.*Tsan-Kuo Chang. Reporter in a rush: Talking citizenjournalism comparatively. Paper presented at the annual conference of theInternational Association of Media and Communication Research, Dublin, Ireland,June 25-29, 2013.*Yunya Song & Tsan-Kuo Chang. A new world ofspectacle and the post-Cold War: China’s Central Television and its SignificantOther, 1992-2006. Paper presented at the annual conference of the InternationalCommunication Association, London, United Kingdom, June 17-21, 2013.*Tsan-Kuo Chang. Stakeholders, news media and socialknowledge: Comparing crisis communication in China, Hong Kong, Taiwan and theUS. Paper presented at the annual conference of the International CommunicationSection of the International Association of Media and Communication Research,Durban, South Africa, July 15-19, 2012.*Tsan-Kuo Chang. Graffiti as global communication inHong Kong: The interplay between public space and public sphere. Paperpresented at the annual conference of the Popular Culture Section of theInternational Association of Media and Communication Research, Durban, SouthAfrica, July 15-19, 2012.*Tsan-Kuo Chang. From propaganda to public diplomacy:Shifting images of China in international communication research, 1950-2009.Paper presented at the Second Academic Forum on Digital Future and MediatedSociety, Hangzhou, China, October 18-20, 2011.Fei Shen & Tsan-Kuo Chang. Brewing nationalismthrough Party mouthpiece: Media use and cultural identification in China. Paperpresented at the Mass Communication Division of the annual conference ofInternational Communication Association, Boston, Massachusetts, May 26-30,2011.*Itai Himelboim & Tsan-Kuo Chang. From networksociety to social networks in mass communication: Toward a theoretical and methodologicalintegration in the digital age. Paper presented at Theory & MethodologyDivision of the annual convention of the Association for Education inJournalism and Mass Communication, Boston, Massachusetts, August 4-7, 2010.*Jisu Huh, Tsan-Kuo Chang, Brian Southwell, Hyung MinLee, & Yejin Hong. News editors’ beliefs and attitudes toward onlineadvertising: A happy balance between journalistic ideals and commercialrealities? Paper presented at Media Management & Economics Division of theannual convention of the Association for Education in Journalism and MassCommunication, Boston, Massachusetts, August 4-7, 2010.*Yunya Song & Tsan-Kuo Chang. Selecting dailynewspapers in China for content analysis: A comparison of sampling methods andsample sizes. Paper presented at Theory & Methodology Division of theannual convention of the Association for Education in Journalism and MassCommunication, Boston, Massachusetts, August 4-7, 2010.*Tsan-Kuo Chang. Global communication and localresearch: Comparing the news and journalists in the age of cyberspace. Paperpresented at the International Conference on “Comparing Journalism: Theory,Methodology, Findings,” Eichstatt, Germany, July 9-11, 2010.Tsan-Kuo Chang, Brian Southwell, Hyun-Min Lee, &Yejin Hong. A changing world, unchanging perspectives: American editors andenduring values in foreign news reporting. Paper presented at the InternationalCommunication Division of the annual convention of the Association forEducation in Journalism and Mass Communication, Boston, Massachusetts, August5-8, 2009.*Tsan-Kuo Chang, Kathy Roberts Forde, Brian Southwell,Hyun-Min Lee, & Yejin Hong. Established journalism and blogging as citizenjournalism: A national survey of American journalists. Paper presented at theMass Communication and Society Division of the annual convention of theAssociation for Education in Journalism and Mass Communication, Boston,Massachusetts, August 5-8, 2009.*Lee, H. M., & Tsan-Kuo Chang. Toward theoreticaladvancement of international public relations: A critical assessment ofcross-national comparative P\public relations research, 1991-2007. Paperpresented at the annual convention of National Communication Association,Chicago, Illinois, November 12-15, 2009.*
[Chinese book]
Zhang Zanguo (2016). "Lord, Cozy and Pure: China, Hong Kong and Taiwan Observation and Criticism" Hong Kong: City University of Hong Kong. 210 頁.
Zhang Zanguo and Gao Conglin (2016). Doodle Hong Kong: Public Space, Politics and Globalization, Second Edition, Hong Kong: City University of Hong Kong. 313 頁.
Zhang Zanguo (2013). "Hurry reporters: public news, media and society" Hong Kong: City University of Hong Kong. 220頁.
Zhang Zanguo and Gao Conglin (2012). "Graffiti Hong Kong: Public Space, Politics and Globalization" Hong Kong: City University of Hong Kong. 313 頁.
English book
Francis L.F. Lee, Chin-Chuan Lee, MikeYao, Tsan-Kuo Chang, Fen Lin, & Fei Shen. (2014). Communication, public opinion, and globalization in urban China. New York: Routledge. 199 pages
[Book chapter]
(* refereed)Yunya Song, Yin Lu, & Tsan-KuoChang. (2015). CCTV 24-hour Chinese language news: From offline to online. In:Sambrook, R. & Cushion, S. eds., The future of 24-hour news: New directions, new challenges. New York: Peter Lang.*
Tsan-Kuo Chang. (2015). BeyondLazarsfeld: International communication research and its knowledge production. In Chin-Chuan Lee (eds.), Internationalizing “international communication (pp.41-65). Ann Arbor, MI: Michigan University Press. * 25 pages
Zhang Zanguo (2012). <Hong Kong media is a sacred offering> Su Keyi is the editor-in-chief of "Special Choice, Media, and Coziness" (頁94-101). Hong Kong: Sky Map Book. 8 頁.
Tsan-Kuo Chang. (2010). Changingglobal media landscape, unchanging theories? International communicationresearch and paradigm testing.In Guy Golan, Thomas J. Johnson & Wayne Wanta(eds.), International media communication in a global age (pp. 8- 35). London: RoutledgeCurzon.*28 pages
Ph.D. in Instructional System Technology / IST, Indiana University-Bloomington
Tel: 03-5712121 #31324
Mail: jiulee@mail.nctu.edu.tw
Introduction to Human-Computer Interaction (HCI), Multimedia Message Design and Evaluation, Introduction to Interactive Media Design
Human-Computer Interaction (HCI), User Experience Design & Research, Cognitive Psychology, Multimedia Design and Production
Associate Professor, 2008 ~ current Institute of Communication Studies National Chiao Tung University, Taiwan
Assistant Professor, 2003 ~ 2008 Institute of Communication Studies National Chiao Tung University, TaiwanAssistant Professor, 2001 ~ 2003 Dept. of Communication National Chung Cheng University, Taiwan
Chairman, 2013 ~2016 Institute of Communication Studies National Chiao Tung University, Taiwan
Coordinator, 2017 ~ current Motion Picture Maker Space and Co-creation Workshop Center for Teaching and Learning Development National Chiao Tung University, Taiwan
Workshop / Tutorial Chairman, 2018 2018 TAICHI International Conference
Executive
Chairman, 2011 of 2011 Interaction Experience Design & Digital Archive Service / Application International Conference, Taipei.
Director, 2003 ~ current Interaction Media Laboratory, Institute of Communication Studies National Chiao Tung University, Taiwan
Director, 2003~2004 Center for Digital Content Production, National Chiao Tung University, Taiwan
Editorial Board, 2003 ~ 2012
Editorial Board, 2006 ~ 2012 TechTrends Journal
Review Committee, 2002 ~ current Interacting with Computers (SCI / SSCI)
Review Committee, 2002 ~ current International Journal of Human Computer Interaction (SCI / SSCI)
Review Committee, 2001 ~ current American Society for Information Science and Technology (SCI / SSCI)
Member, 2012 ~ current Advanced Interface Group, SIG of Joyful Learning & Society, Discipline of Information Education Ministry of Science and Technology
Member, 2016 ~ current Taiwan CHI Organization
Member, 2012 ~ current ACM SIGCHI
2012-2013 Senior Research Fulbright Grant
2012-2013 National Science Council technical personnel research (a year)
2012-2013 Visiting Scholar, Dept. of Human-Computer Interaction Design (HCI/d), Indiana Univ. – Bloomington
2009-2011 Research Rewards in NCTU
2004-2011聯電獎勵National conference sponsor NCTU
2000, National Science Council 國科會甲種研究獎勵
Lee, J. (in press). An Exploration of the Factors Affecting Users' Performances in a Desktop 3D Virtual Space: Cognitive Ability, Landmark, Resource Distribution of Working Memory, and Spatial Knowledge. Journal of Human-Computer Studies. (SSCI, SCI)
Yen, Y. M., & Lee, J. (2018). A study of the relationship between social context, sticker interpretation and social presence in LINE. Research of Educational Communication and Technology (119).
Lee, J. (2014). The Factors Affecting Perceived Playability of Hardcore and Casual Players in Online Role-Playing Games. Journal of Information Management (TSSCI), 21(4). MOST 98-2511-S-009-004-MY2.
Lee, J., & Boling, E. (2008). Information conveying approaches and cognitive styles of mental modeling in a hypermedia-based learning environment. Journal of American Society for Information Science and Technology, 59(3), 001-018. (SSCI, SCI, EI) (Impect factor: 1.555)
Lee, J. (2007). The effects of visual metaphor and cognitive style for mental modeling in a hypermedia-based environment. Interacting with Computers, 19, 614-629 (SSCI, SCI, EI) (Impect factor: 0.833)
Zhang Tianfeng, Li Junde (Min 97). The influence of landmark-assisted and path-finding strategies on spatial knowledge in 3D virtual environments. Journal of Information Management, Vol. 15, No. 3. (TSSCI)
Zhou Qianru and Li Junde (Min 97). Interactive storytelling and mythical online role-playing games: story plots, roles, and interactive behavioral research. Chinese Journal of Communication, No. 14. (TSSCI)
Huang Yuchen, Li Junde (2007). The e-commerce system affects the design factors that make trust. Information Society Research, No. 13, pp. 125-166.
Li Junde (Min 95). Serious gameplay in the design of learning technology concept: playability and usability perspective. Teaching and Technology Media, No. 75, pp. 18-37.
Li Junde (Nation 91). Discussion on Human-Computer Interface Design Factors: Human Factors and Information Structure, Teaching and Technology Media, No. 58, pp. 34-43.
Lee, J. (2018). Exploring the Impacts of Field of View on 3D Game Experiences and Task Performances. 20th International Conference on Human-Computer Interaction, London.
Wun, M. Y., Lee, J. (2018). An analysis study of a participatory design workshop: From the perspectives of communication Strategies and tools. 20th International Conference on Human-Computer Interaction, London.
Lee, J., Chang, N. C., Chang, C. C., Tong, I., & Liao, P. Y. (2018). User experience design communication model and gamification application. TAICHI 2018, Hsinchu, Taiwan.
Chang, C. C., & Lee, J. (2018). A study of the cool hunting card in board game design. TAICHI 2018, Hsinchu, Taiwan.
Tong, I., & Lee, J. (2018). The application of integrating culture probe tool and gamification design. TAICHI 2018, Hsinchu, Taiwan.
Liao, P. Y., & Lee, J. (2018). Visualization of the design tool in the co-design workshop: Persona. TAICHI 2018, Hsinchu, Taiwan.
Hsu, H. C., & Lee, J. (2018). The Impacts of Navigability and Modality on Media Credibility and Technology Trust in the Picture-Based Social Media. HCI International 2018, Las Vegas, US.
Lee, J., & Chung, Y. J. (2017). An Exploration Study of Travel Experience in a Reality Game-based Environment: Travel Style and Perceived Value. HCI International 2017, Vancouver, Canada.
Chang, Y. C., & Lee, J. (2016, Jul). The Impact of Social Context and Personality toward the Usage of Stickers in LINE. Human-Computer Interaction International 2016 / HCII 2016, Toronto, Canada.
Duh, BL, Lee, J., Rau, PL, & Chen, M. Q (2016, Jul). The Management Model Development of User Experience Design in Organization - A Case Study for Taiwan Technology Industry. Human-Computer Interaction International 2016 / HCII 2016, Toronto, Canada.
Lee, J., & Wun, MY (2016, Jul). The Effect of Game Challenges to Players' Perceived Types of Game Fun and Degrees of Difficulty in Augmented Reality Game.. Human-Computer Interaction International 2016 / HCII 2016, Toronto, Canada.
Lee, J. (2015, Jul). The Effect of Field of View in 3D Simulation Games on Players’ Gaming Experiences and Task Performances. 2015 European Conference on Psychology & the Behavioral Sciences, Brighton, East Sussex, United Kingdom.
Jiunde Lee (2014, Nov). An exploration study of gaming motivations, challenge types in affecting players' problem-solving procedures in a game-based AR Environment. 2014 International Symposium on Interaction design and Human Factors (2014 IDHF), Kochi, Japan . MOST 103-2511-S-009-001.
Lee, J. (2013, Aug). A Study of Developing Auditory Icons for Mobile Phone Service Applications in Taiwan Region. Mobile HCI 2013, Munich, Gernany.
Jiunde Lee (2013, Feb). An Exploratory Study of the FrontPage Emotional Design for Online Music Sites.. The Sixth International Conference on Advances in Computer-Human Interactions. ACHI 2013, Nice, France.
Lee, J., and Lin, J. (2012, Jul). A sociability study of Facebook games: The perspectives of group member roles and interpersonal relationship types.. The 4th International Conference on Applied Human Factors and Ergonomics , San Francisco, US .
Lee, J. (2014). From Problem to Design. Taipei: Academic and Social Promotions and Applications of Digital Archives and e-Learning Project (ISBN: 978-986- 03-7663-0).
Lo, SH, Hung, CL, Hsu, CW, & Lee, J. (2013). Practice, Theory, Rethinking: Citizen Digital Archives. Taipei: Academic and Social Promotions and Applications of Digital Archives and e-Learning Project (ISBN: 978-986-03-7701-9).
04-107 Industrial Bureau of the Ministry of Economic Affairs "Cloud Service and Massive Data Industry Development Project - User Experience Standardization Study", Project Host
103-104 Ministry of Science and Technology Special Research Project "Affecting the Impact of Reality Games on Knowledge Construction and Problem Solving Process" (MOST 103-2511-S-009-011-), Project Host
100-102 National Science Council Special Research Project "Impact of Different Motivation Players and Game Character Types in Problem Solving Performance and Knowledge Formation in Different Game Task Types" (NSC 100-2511-S-009 -003 -MY2) ( Biennial), project host
100-101 National Science and Technology Digital Content Collection Project Item 4: Academic and Social Application Promotion Plan for Digital Collection and Learning "Digital Collection Promotion and Use of Interface Improvement and Social Impact" (NSC 96-2422-H-194 -001) (five-year period), co-host
99-100 National Classification of National Digital Representation Project of the National Science Council: The Academic and Social Application Promotion Plan for Digital Collection and Learning "Digital Collection Promotion and Use of Interface Improvement and Social Impact" (NSC 96-2422-H-194 -001) (five-year period), project host
98-100 National Science and Technology Research Project “Exploration of Factors Affecting Player Problem Solving in Game Environment: Player Motivation, Task Type, and Emotion” (NSC 98-2511-S-009 -004 -MY2) Biennial), project host
97-98 National Science Council Special Research Project "Discussion on Factors Affecting Users' Pathfinding Performance in Desktop 3D Virtual Space: Cognitive Ability, Landmark Interface, Cognitive Resource Allocation, and Spatial Knowledge" (NSC 97-2511-S- 009 -003), Project Host
97-99 National Science and Technology Digital Content Collection Project Item 4: Academic and Social Application Promotion Project for Digital Collection and Learning "Digital Collection Promotion and Use of Interface Improvement and Social Impact" (NSC 96-2422-H-194 -001) (five-year period), project host
96-98 National Science Council Integrated Project "Digital Learning for Situational Scientific Problem Solving: Cognition, Emotion, and Problem Solving Ability" (three-year period), co-host
2002-present Journal of American Society for Information Science and Technology (SSCI)
2004-present, International Journal of Human-Computer Studies (SSCI), Review Board
2006-present, China Communication Journal (TSSCI), Review Committee
2003-present, Journal of Information Management (TSSCI), Review Committee
2006-present, E-Commerce Journal (TSSCI), Review Committee
2002 - So far, Information Sociology Research, Review Committee
2002-present, Education Technology and Media, Review Board
2003-present, Journal of TechTrends, Association for Educational Communications & Technology (AECT), United State. Editorial Board
Ph. D. in Psychology, University of Sydney
Master of Psychology, National Taiwan University
Bachelor of Psychology, National Taiwan University
Tel: 03-5712121 #52718
Mail: shihyulo@nctu.edu.tw
Visual Communication, Introduction of Psychology, Cognitive PsychologyPerceptual Psychology
Visual Attention
2016- Teaching Assistant in the institute of Communication, NCTU
2014- Teaching Assistant in the center of General Education, NCTU
2013-2014 Postdoctoral Researcher, University of Sydney
Lo, S.-Y., & Wang, Y.-S. (2019). Bad words prevail: Negatively charged Chinese characters accelerate attentional selection and preoccupy cognitive resources for consolidation. Attention, Perception, & Psychophysics, 76(2):304-21. doi:https://doi.org/10.3758/s13414-019-01758-9
Lo, S.-Y. & Yeh, S. L. (2018). Does “a picture is worth 1000 words” apply to iconic Chinese words? Relationship of Chinese words and pictures.Scientific Reports.doi:https://doi.org/10.1038/s41598-018-25885-9
Lo, S. Y. (2018). Attention without awareness: Attentional modulation of perceptual grouping without awareness. Attention, Perception, & Psychophysics, 80(3), 691-701.doi:https://doi.org/10.3758/s13414-017-1474-7
Lo, S. -Y & Holcombe, A. O. (2014). How do we select multiple features? Transient costs for selecting two colors rather than one, persistent costs for color-location conjunctions. Attention, Perception, & Psychophysics, 76(2):304-21
Lo, S.-Y, Howard, C. J., & Holcombe, A. O. (2012).
Feature-based attentional interference revealed in perceptual errors and lags. Vision Research, 63, 20-33.
Lo, S.-Y. & Yeh, S.-L. (2011). Independence between implicit and explicit processing as revealed by the Simon effect. Consciousness and Cognition, 20, 523-533.
Lo, S.-Y. & Yeh, S.-L. (2008). Dissociation of processing time and awareness by the inattentional blindness paradigm.
Consciousness and Cognition, 17, 1169-1180.
Lo, S.-Y. (2016). To the right or to the left: Left superiority
for multiple-feature attentional selection. Poster presented at Asia-Pacific Conference on Vision. Fremantle, Australia.
Lo, S.-Y, Goodbourn, P. T. & Holcombe, A. O. (2015). Can we select multiple colours
simultaneously? Evidence for serial processing from left to right. Poster presented at European Conference on Visual Perception. Liverpool, UK.
Lo, S.-Y, & Holcombe, A. O. (2012). Attending to one green item while ignoring another: Costly, but with curious effects of stimulus arrangement. Poster presented at Vision Science Society, Annual Meeting. Naples, Florida.
Lo, S.-Y. & Yeh, S.-L. (2010). Effect of sound on visual persistence. The 6th Asia-Pacific Conference on Vision, Taipei, Taiwan.
Yeh, S.-L. & Lo, S.-Y. (2008). Visual-auditory interaction in the Simon effect. The 5th Asia-Pacific Conference on Vision, Brisbane, Australia.
Lo S.-Y. & Yeh, S.-L. (2008). Multisensory stimulus-response compatibility effect occurs only when the stimuli are consciously perceived. The 12th Annual Meeting of the Association for the Scientific Study of Consciousness. Taipei, Taiwan.
Lo, S.-Y., & Yeh, S.-L. (2005). Dissociating attention from required processing time. Journal of Vision, 5, 157a. Poster presented at Vision Science Society, 5th Annual Meeting. Sarasota, Florida.
Lo, S.-Y. & Yeh,
S.-L. (2004). Are Chinese characters picture-like? Perception (suppl.), 33, 151c. Poster presented at 27th European
Conference on Visual Perception, Budapest, Hungary.
Lo, S.-Y. & Yeh,
S.-L. (2003). Contextual effect, figure-ground organization, and attention. Perception (suppl.), 32, 135b. Poster
presented at 26th European Conference on Visual Perception, Paris, France.
Ph.D. in Communication, University of Connecticut, U.S.
Mail: taiyeewu@g2.nctu.edu.tw
Communication Theories, Community in Cyberspace, Mass Media and the Information Society, Persuasion, Seminar in Integrated Marketing Communication
Theories of media effects in online communication
Audience perception of user-generated content and reactions in online marketing
User emotions, motivations, and behaviors in social media and computer-mediated communication
2017- Assistant Professor, Institute of Communication Studies, National Chiao Tung University, Taiwan
2013-2016 Instructor of Record, Department of Communication, University of Connecticut, U.S.
2013-2017 Teaching Assistant, Department of Communication, University of Connecticut, U.S.
2012-2013 Tutor for student athletes majoring Communication, Department of Counseling Program for Intercollegiate Athletes, University of Connecticut, U.S.
2009-2011 Assistant Research Fellow, Chung-Hua Institution for Economic Research, Taiwan
Peng, C.-T., Wu, T.-Y.,Chen, Y., & Atkin, D. (2019). Comparing and modeling via social media: The social influences of fitspiration on male Instagram users' work out intention. Computers in Human Behavior, 99,156-167. doi: 10.1016/j.chb.2019.05.011
Wu, T.-Y., & Atkin, D.(2018). To comment or not to comment: Examining the influences of anonymity and social support on one’s willingness to express in online news discussions. New Media & Society, 20(12),4512-4532. doi: https://doi.org/10.1177/1461444818776629
Wu, T.-Y., & Lin, C. A. (2017). Predicting the effects of eWOM and online brand messaging: Source trust, bandwagon effect and innovation adoption factors. Telematics and Informatics, 34(2), 470-480. doi: 10.1016/j.tele.2016.08.001
Wu, T.-Y., & Atkin, D. (2017). Online news discussions: Exploring the role of user personality and motivations for posting comments on news. Journalism& Mass Communication Quarterly, 94(1), 61-80. doi:10.1177/1077699016655754
Peng, C.-T., Wu, T.-Y., Chen, Y., & Atkin, D. (2019,May). Comparing and modeling: Verifying the social influences of fitspiration on male Instagram users' workout intention. Paper presented at the 69th annual conference of the International Communication Association (ICA),Washington, DC.
Xu, X., Wu, T.-Y., & Atkin, D. (2019, March). Effects of perceived agency of tracking, brand trust and website credibility on privacy concerns toward online behavioral advertising. Paper presented at the 2019 American Academy of Advertising (AAA) Annual Conference, Dallas, TX.
Wu, T.-Y., Xu, X., & Atkin, D.(2018, August). The Alternatives to being silent: Exploring the opinion expression avoidance strategies for discussing politics on Facebook (2nd place winner in CTEC faculty paper competition).Paper presented at the 101st annual conference of the Association for Education in Journalism and Mass Communication (AEJMC),Washington, DC.
Radin, M., Rainear, A. M., Wu., T.-Y., Xu, X. & Atkin, D. (2017, October). Environmental attitudes impact on environmental conceptions and perceived potency of Recycling Terms. Poster Presentation at the 56th New England Psychological Association Annual Meeting,Newton, MA.
Wu, T.-Y., Oeldorf-Hirsch, A., & Atkin, D. (2017, August). No comments, but a thumbs-down: Estimating the effects of spiral of silence on online opinion expression. Paper presented at the 100th annual conference of the Association for Education in Journalism and Mass Communication (AEJMC), Chicago, IL.
Wu, T.-Y., & Atkin, D. (2017, May). Exploring the predictors of the spiral of silence in online news discussions. Paper presented at the 67th annual conference of the International Communication Association (ICA), San Diego, CA.
Lee, Y.-I, Phua, J, & Wu, T.-Y. (2017, May). Advertising a health product brand on Facebook: The effects of valence of reaction icons and brand post comments on brand attitude, trust, purchase intention and eWoM intention.Paper presented at 67th annual conference of the International Communication Association (ICA), San Diego, CA.
Chen, H., & Wu, T.-Y. (2017,April). Factors predicting the Internet adoption worldwide: A long itudinal analysis between 2000 and 2013. Paper presented at the 87th annual convention of the Southern States Communication Association (SSCA), Greenville, SC.
Wu, T.-Y., & Lin, C. A. (2016, August). Assessing the influence of eWOM and online brand messages on consumer decision-making: Source trust, bandwagon effect and innovation adoption factors. Paper poster presented at the 99th annual conference of the Association for Education in Journalism and Mass Communication (AEJMC), Minneapolis, MN.
Wu, T.-Y., & Lin, C. A. (2015, August). The effects of online consumer reviews on brand evaluation, attitude and purchase Intent.Paper poster presented at the 98th annual conference of the Association for Education in Journalism and Mass Communication (AEJMC), San Fran cisco, CA.
Wu, T.-Y., & Atkin, D. (2015, May). Online news comments: Exploring the role of user personality, self-efficacy, and motivations. Paper presented at the 65th annual conference of the International Communication Association (ICA), San Juan, PR.
“Examining Opinion Expression Reactance and Avoidance in Social Media,” funded by Ministry of Science and Technology (MOST108-2410-H-009-044 –SSS). 2019-2020.
“The Evolving and Re-shaping Spiral of Silence Online:Predicting the Use of Opinion Expression Avoidance Strategies on Social Media,”funded by Ministry of Science and Technology (MOST 107-2410-H-009-054 –SSS).2018-2019.
Reviewer for
．Journalism & Mass Communication Quarterly (Top reviewer service, 2017)
．Information,Communication and Society
．The Information Society
．Chinese Journal of Communication
．Communication &Society (傳播與社會學刊)
．Information Society Research (資訊社會研究)
