// Topic //
以人為本的創新體驗設計
// Speaker //
David Chen, UX Director, AJA Creative Co.
// Information //
- Date: Jan. 5, 2017
- Time: 10:00 AM ~ 12:00 AM
- Place: NCTU F204（交通大學人社二館 204 演講廳）
David Chen, UX Director, AJA Creative Co.
We left the stable, high-returns technology industry and founded AJA Creative from scratch for one reason: to free the specialized field of UX design research from its existing limitations and thereby create better life experiences. Without a doubt, Taiwan is an island of technology; many technological innovations originate in Taiwan. However, the impacts of these technologies are rarely felt in daily lives, which is a pity. We believe that the problem does not lie with the technologies themselves, but rather, the design processes lack understanding of people, and good design transformations are lacking.
What is interesting with UX design is that it is based on user experiences; it is a people-oriented specialization. We specialize in surfacing the users' needs through exploration and research, converting these needs into effective design solutions through systematic and innovative design procedures, and implementing these ideas into actual products and services through elegant design executions. All these revolve around people - living and thinking individuals with diverse emotions and needs. We believe that only by having a good understanding of different kinds of users can we marry technological development with business objectives, and create design innovations that are truly sustainable, and not just another website or App. We do UX design to create better life experiences by focusing on people and innovation.
David 陳文剛，一個 UX 領域的探索者與實踐者。
長年專注在設計與創新，擁有 17 年以上，跨產業、多端點、O2O 的 UX 設計顧問經驗。實際參與操刀眾多經驗設計顧問案，包括金融服務、健康醫療、行動通訊、創新體驗、交通運輸、電子商務、旅遊、閱讀、多螢影音服務等。同時擅長於設計管理與團隊營造，累計十餘年設計管理經驗，習於帶領使用經驗設計、用戶研究、工業設計、視覺設計等跨領域團隊，順利達成商業目標。專長為，把複雜的東西變簡單、把扭捏的服務變俐落，以及把難搞的商業問題，轉換成精采的設計方案。
大體來說，David 是一個很「雜」的人，國中唸美術班，卻最討厭素描和水彩；大學得了全國動畫大賽第一名後，就沒再做過半支動畫；研究所唸的是數位媒體設計，最熟的軟體卻不是 Photoshop，而是 Keynote。
一如以往的「雜」，David 在 BenQ 數位時尚設計中心擔任 UI Lead 的期間，做過的產品橫跨了 MID、Elder PC、MP3 隨身聽、數位電視、多功能事務機、數位相機、手機、智慧型機器人，以及各種一言難盡的軟硬體介面等，並帶領團隊獲得 IDEA, Reddot, iF 等五項 UI 國際大獎。隨後，從無到有，創立了 AVerMedia User Experience Design Center。David 帶過的團隊都很特別，雖不敢說是全能超強的設計團隊，但是肯定是最歡樂、最敢衝，也最有人味的。
David 現為 AJA Creative 的 UX Director，同時也是 UiGathering 台灣使用者經驗設計協會的共同發起人與監事。
