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Faculty

LI,
SHU-CHU
KUO,
LIANG-WEN
LEE,
JIUNDE
YANG,
TAI-EN
CHEN,
YAN-SHENG
HUANG,
HUEI-PING
LUO,
SHIH-YU
WU,
TAI-YEE 
CHANG,
YI-SIN

LI,SHU-CHU

Ph.D. in Communication Studies, Iowa State University, US
Master in Electronic Media and Communications, Texas Tech University, US 
Bachelor in Division of Judicature in the College of Law, National Taiwan University

Tel: 03-5712121 #58211
Mail: shuchu@mail.nctu.edu.tw

【Teaching Subjects】

Media Strategic Management and Marketing
Organizational Communication and Public Relations
Communication Regulations and Polices
Marketing Media and Communication Methods: Quantitative Approaches
Science Communication and Message Design

【Academic Profession】

Media Strategic Management and Marketing, New Communication Technology, Organizational Communication and Public Relations, Science Communication and Message Design, Research in Satellite and Cable TV studies

【Journal Paper】(From last five years)

  1. Li, S. S. (2016). Replacement or complement: A niche analysis on Yahoo news, television news, and electronic news. Telematics and Informatics. (SSCI Journal) (2014年Impact Factor:1.120,84本 Information Journals排名第30名,36%)
  2. 鄭意璇,李秀珠*(2016)品牌知識、品牌態度、品牌忠誠度與平面媒體品牌延伸網站之關連性研究。台大新聞論壇,14,23-71。(*通訊作者)
  3. Li, S. S. & Huang, W. C. (2016). Lifestyles, innovation attributes, and teachers' adoption of game-based learning: Comparing non-adopters with early adopters, adopters and likely adopters in Taiwan. Computer & Education, 96, 29-41 (SSCI Journal) (2014年Impact Factor:2.556,224本 Education Journals排名8名,3.6%)
  4. 孫宇萱、李秀珠*(2016)品牌個性與自我概念一致性對於品牌態度之影響—以台灣購物網站為例。資訊社會研究,第30期,頁25-60。(*通訊作者)
  5. Li, S. S. (2014). Fear appeals and college students' attitudes and behavioral intentions toward global warming. Journal of Environmental Education, 45(4), 243-257. (SSCI Journal) DOI: 10.1080/00958964.2014.930399
  6. Li, S. S.(2014). Adoption of three new types of computers in Taiwan: Tablet PCs, netbooks, and smart phones. Computers in Human Behavior, 35, 243-251. (SSCI Journal) (2014年Impact Factor:2.694,129本 Psychology Journals排名第20名, 15.5%)
  7. Li, S. S. (2014). Digital television adoption: Comparing the adoption of digital terrestrial television with the adoption of digital cable in Taiwan. Telematics and Informatics, 31, 126-136. (SSCI Journal) (2014年Impact Factor:1.120,84本 Information Journals排名第30名,36%)
  8. Li, S.S.(2013). Lifestyle orientations and the adoption of Internet-related technologies in Taiwan. Telecommunications Policy, 37, 639-650. (SSCI Journal)(2013年Impact Factor:1.128,74本 Communication Journals排名第26名,35%)
  9. Li, S. S., Ku, L. L., & Liu, Y. L. (2013). Using Rogers' diffusion of innovation model to examine the willingness to pay for public television in Taiwan. International Journal on Media Management,15(2), 99-118.
  10. 黃品慈、李秀珠*(2013)。不同類型IPTV之市場競爭: 從區位理論檢視PPStream、土豆網與Youtube之競爭。中華傳播學刊,第24期,頁3-37(TSSCI Journal)(*通訊作者)
  11. 王哲偉、李秀珠*(2012)。以情感事件理論檢視新聞記者於職場中所面臨的情緒,人際衝突,及溝通策略。中華傳播學刊,第21期,頁31-79。(TSSCI Journal)(*通訊作者)
  12. 李秀珠 (2012)。台灣有線電視分組付費實施方式及其與數位化的相關性。收錄於周韻采(主編)之數位匯流下的競爭與管制。台北,台灣:21世紀基金會出版,第23-46頁。

【List of students】(From last five years)

Years

Title of Thesis

Author

104

以使用與滿足理論探討社交媒體在班級經營上的使用:檢視Facebook和LINE的使用

王怡翔

104

新聞中的恐懼訴求及大學生核電態度與行為意圖之相關性研究:以延伸平行反應模式檢驗

周敬恩

103

以文化接近性的觀點檢視兩岸三地合製電影中的文化價值觀

洪嘉鴻

103

從「區位理論」探討線上新聞平台─Yahoo!奇摩、Facebook與LINE─之間的情形

詹子君

102

以延伸科技接受模式探究影響國小教師使用數位遊戲輔助教學之因素

黃維俊

102

利用情感事件理論之觀點檢視國小英語協同教師所面臨的衝突事件

詹雅如

102

以情感事件理論檢視工作壓力、情緒與溝通策略間之關係-以台灣國小流浪教師為例

陳佳妏

102

品牌個性與消費者自我概念一致性對於品牌態度之影響-以台灣購物網站為例

孫宇萱

101

螢光幕後的情緒反應:檢視電視台節目部工作人員之人際衝突、情緒反應及溝通策略

張雅菁

101

組織危機溝通策略與形象修護效果:檢視毒奶粉、食用炸油與塑化劑危機事件

林孟璇

101

品牌知識、品牌態度與品牌忠誠度與平面媒體之品牌延伸網站之關聯性研究

鄭意璇

101

以文化接近性觀點探討台灣民眾對於廣告中文化價值觀之態度與偏好

蘇慧中

100

以科技接受模式檢視台灣平板電腦與智慧型手機之採用行為

宋榛穎

100

從「區位理論」探討網路電視產業競爭-以PPStream、土豆網與YouTube為例

黃品慈

100

以情境危機溝通理論(SCCT)探討組織的危機溝通成效

吳聖彥

100

以情感事件理論檢視高科技產業工程師於職場中所面臨的工作壓力

湯舒寧

【Research project】(From last five years)

Duration

Project Title

Title

103-106

從閱聽人觀點檢視科學/科技新聞的接收與滿足獲得:以全球暖化議題為例

PI

103-106

檢視科學訊息,科學傳播策略及訊息接收行為的相關性:從閱聽人節能減碳態度及行為意圖談起(總計畫)

PI

100-103

從創新傳佈的觀點探討人際傳播與科學訊息傳佈的相關性:以全球暖化議題為例

PI

100-103

解構科學傳播:從地球暖化議題探討人際傳播如何中介大眾媒體的效果(總計畫)

PI

100-102

以慎思可能性模式檢視小團體成員個人特質,電腦中介傳播,及小團體決策品質之相關性

PI

100-101

科技新聞人才培訓計畫

PI

99-102

台灣學生網路相關著作權、學術寫作倫理課程之發展與評量研究

PI

99-100

科技新聞培訓班(3/3)

PI

98-99

科技新聞培訓班(2/3)

PI

97-98

科技新聞培訓班(1/3)

PI

97-100

科技新聞之訊息設計:從地球暖化議題探討閱聽人如何理解科技新聞(促進公眾對於科技的理解及參與)

PI

Years

Journal Title

Title

2015-

Telecommunications Policy (SSCI)

Reviewer

2015-

Journal of Media Economics (SSCI)

Reviewer

2014-

Journal of Applied Communication Research
(SSCI)

Reviewer

2013-

Mass Communication and Society (SSCI)

Reviewer

2011-

Journal of Computer-mediated Communication
(SSCI)

Reviewer

2011-

Asian Journal of Communication (SSCI)

Reviewer

2011-

Public Understanding of Science(SSCI)

Reviewer

2011-

Chinese Journal of Communication(SSCI)

Reviewer

2010-

New media & Society(SSCI)

Reviewer

2009-2011

中華傳播學刊(TSSCI )

Consultant

2007-

傳播與社會學刊(TSSCI )

Reviewer
Consultant

2006-

Asian Journal of Communication(SSCI)

Reviewer

2003-

香港中文大學傳播學院傳播管理碩士學程

Reviewer

Recent

擔任其他非SSCI期刊,但為知名國際期刊的評審委員包括African Journal of Political Science and International Relations及International Journal on Media Management.

Recent

擔任國內十幾個期刊的審查委員,包括新聞學研究,中華傳播學刊,台灣民 主季刊,及科技、醫療與社會,傳播研究與實踐等五個TSSCI期刊之評審委員。

KUO,LIANG-WEN

Ph.D. in School of Media, Film and Theatre, University of New South WalesPh. D in Sociology, University of California at Los Angeles

Tel: 03-5712121 # 58210
Mail: lwkuo@mail.nctu.edu.tw

【Teaching Subjects】

Cyberspace and Culture
Consumer Society and Pop culture
Qualitative Research Methods

【Academic Profession】

Communication Technology and Society, Internet Communications, Communication Sociology, Qualitative Research Methods

【Experience】

Director of Global Citizen Education Research Center
2016- Director of Institute of Communication, NCTU
Dean of College of Humanities and Social Sciences, NCTU
Professor of Institute of Communication, NCTU
2004-2007 Dean of Institute of Communication, NCTU
2004-2006 Director of Department of Communication and Technology, NCTU
1999-2003 Dean of Department of Communications Management, SHU
1991-1999 Chief of Department of Public Relations and Advertising, SHU

【Rewards】

National Science Council 國科會補助大專校院獎勵特殊優秀
2010-2012 Board Director of Taiwan Academy for Information Society
2010-2012 The 8th Board Director of Chinese Communication Society
2010-2012 Editor-in-chief of Journal of Cyber Culture and Information Society
2008 ,SIH-HENG Prize, given by Sih-Heng Foundation
2007-2009 Editor-in-chief of Journal of Hsuan Chuang
                    Information & Communication
2004-2006 Editor-in-chief of Chinese Journal of Communication Research

【List of students】(From last five years)

Years

Title of Thesis

Author

100

驅動意見領袖傳播創新之因素:以工研院推動「NSDB價值創造思維」為例

賴廣瑜

100

綠色概念論述的權力構成與商品化─以天下雜誌「行動綠生活 台灣不碳氣」活動為例

鄭新怡

99

社交網站對個人社會資本的影響 – 以Facebook為例

洪彩鈞

99

拜物有罪?拜物有理!
觀看電影慾望城市傳遞「勸Buy」合理訊息

廖容瑩

99

國際新聞論述之競逐與反思:以批判性論述分析透視Al-Jazeera與CNN「以巴衝突」之國族建構策略

蕭裕民

98

信用卡廣告解讀研究:不同社會位置的閱聽人差異

崔煒瑋

【Research project】(From last five years)

Duration

Project Title

Title

100-103

從研究與被研究的視角看蘭嶼原住民的知識生產
(總計畫及子計畫一)

PI

100-101

蘭嶼文物與生態影像數位典藏計畫II

PI

100

人、影像與空間互動的虛擬真實性I」
(100年度發展國際一流大學及頂尖研究中心計畫)

PI

99-100

发展中的两岸传媒与深圳传播研究

PI

99-100

媒體與蘭嶼族群的認同

PI

99-100

兩岸廣電媒體交流合作形式與未來趨勢研究

PI

99-100

蘭嶼文物與生態影像數位典藏計畫I

PI

【Journal Paper】

1

林素甘、郭良文、林崇偉(2008)。〈數位典藏應用於數位學習之初探 –以「蘭嶼原住民媒體資料庫數位典藏計畫」為例〉,《臺灣圖書館管理季刊》,第四卷第三期,頁32-43。

2

郭良文、林素甘、曾欣怡(2006)。〈從資料特性思考傳播內容Metadata典藏之建置〉,《大學圖書館》,第10卷第2期,頁122-141。

3

郭良文(2006)。〈數位資本主義與發展傳播的迷思〉,《中華傳播學刊》(TSSCI),第九期,頁53-68。

【Conferences】

1

郭良文(2006)。〈從傳播資料特性思考數位典藏之建置〉,「中華傳播學會2006年年會」。台北:2006 年7月12-14 日。

【Publication】

1

郭良文、陶芳芳(2006)。《台灣的報業發行》,台北。

2

郭良文、王宏仁(2006)。《質化資料分析與電腦處理 Nvivo7 》,台北。

3

鄭自隆、黃深勳、郭良文、陳尚永(2001)。《廣告管理》,台北:空中大學出版(郭良文負責其中「網路廣告管理」、「國際廣告管理」、以及「廣告與社會」等三章)。

4

郭良文(2001)。〈經濟發展與澳洲移民政策的變遷〉,《「當前人口外移之問題與挑戰研討會」論文集》,僑務委員會主辦。

5

郭良文、蔡樹培(2001)。〈網路廣告傳播之特性與企劃管理〉,《「新世紀、新思維」國際學術研討會論文集》,台北:銘傳大學出版,頁 1-34 。

6

郭良文、馮國蘭(2001)。〈台灣廣告內涵特質的轉變〉,輯錄於郭良文主編之《台灣的廣告發展》,台北:學富出版社,頁 240-271 。

7

郭良文(1997)。〈台灣網際網路興起之政治經濟學分析 : 一個全球化的發展觀點〉,《「資訊科技與社會轉型研討會」會議論文集》,中研院社會學研究所出版,頁 113-140 。

8

郭良文(1994)。〈台灣的環保運動與溝通〉,錄於郭良文編之《台灣的環保公關》, 台北:巨流出版社,頁 233-275 。

Lee, Jiunde

Ph.D. in Instructional System Technology / IST, Indiana University-Bloomington

Tel: 03-5712121 #31324
Mail: jiulee@mail.nctu.edu.tw

【Teaching Subjects】

Introduction to Human-Computer Interaction (HCI), Multimedia Message Design and Evaluation, Introduction to Interactive Media Design

【Academic Profession】

Human-Computer Interaction (HCI), User Experience Design & Research, Cognitive Psychology, Multimedia Design and Production

【Experiences】

2013-2016 Director of the Institute of Communication, NCTU
2003-2013 Vice professor in the institute of Communication, NCTU
2001-2003 Assistant professor in department of                                        Communication(Telecommunication), NCCU
2003-    Assistant professor
               in department of Information and Communications ,CCU
2003-    ID Portfolio Editor, Journal of TechTrends,
               Association for Educational Communications & Technology (AECT), US.
2003-2004 Director of Internet Section in Educational Affairs Section, NCTU
2001-2003 Digital media platform preparatory chairperson
                    in department of Communication (Telecommunication), NCCU
2000-2001 Information Center 華岡超媒體, CCU

【Rewards】

2012-2013 Senior Research Fulbright Grant
2012-2013 National Science Council technical personnel research (a year)
2012-2013 Visiting Scholar, Dept. of Human-Computer Interaction Design (HCI/d),                    Indiana Univ. – Bloomington
2009-2011 Research Rewards in NCTU
2004-2011聯電獎勵National conference sponsor NCTU
2000, National Science Council 國科會甲種研究獎勵

【List of students】(From last five years)

Years

Title of Thesis

Author

104

協同消費過程之信任設計因素研究——
以互借與合買進行探索

郭穆翰

104

影響使用者信任之視覺美感因素探究——
以手機購物網站為例

周書暉

104

擴增實境應用在社群互動之初探性研究

高嘉慧

102

3D模擬遊戲視野影響玩家遊戲經驗與任務表現之研究

曾薏如

102

智慧型手機於情緒設計三層次的探索性研究

黃于珊

102

圖示查詢介面與認知風格對模糊資訊搜尋的影響

徐苾芬

102

應用情緒運算於現場表演之APP開發研究

王靜茹

102

擴增實境對語言學習動機之影響

姚家莉

101

從閱讀動機探討電子書閱讀器之情緒設計因素

林祐全

101

網路證券下單系統之介面使用性評估與分析

陳宜秀

101

隱喻和尋路策略傾向對空間知識建構的影響——
以 Google Earth 街景服務為例

曾馨瑩

【Research project】(From last five years)

Duration

Title of project

Title

100-102

國科會專題研究計畫「不同動機玩家與遊戲角色類型在不同遊戲任務型態中對問題解決表現與知識形成的影響」(NSC 100-2511-S-009 -003 -MY2) (兩年期)

PI

100-101

國科會國家型數位內容典藏計畫第四分項:數位典藏與學習之學術與社會應用推廣計畫「數位典藏推廣使用介面改善與社會影響」(NSC 96-2422-H-194-001)(五年期)

Co-PI

99-100

國科會國家型數位內容典藏計畫第四分項:數位典藏與學習之學術與社會應用推廣計畫「數位典藏推廣使用介面改善與社會影響」(NSC 96-2422-H-194-001)(五年期)

PI

98-100

國科會專題研究計畫「遊戲式環境中影響玩家問題解決表現之因素探討:玩家動機、任務型態、與情緒」((NSC 98-2511-S-009 -004 -MY2)(兩年期)

PI

97-98

國科會專題研究計畫「影響使用者於桌上型3D虛擬空間尋路表現之因素探討:認知能力、地標介面、認知資源分配、與空間知識」(NSC 97-2511-S-009 -003)

PI

97-99

國科會國家型數位內容典藏計畫第四分項:數位典藏與學習之學術與社會應用推廣計畫「數位典藏推廣使用介面改善與社會影響」(NSC 96-2422-H-194-001)(五年期)

PI

96-98

國科會整合型計畫「情境式科學問題解決之數位學習:認知、情緒與問題解決能力」(3年期)

Co-PI

93-95

國科會專題研究計畫「從可玩性觀點探討多人線上遊戲之人機互動設計原則研究」
(NSC 93-2520-S-009-007-MY2)

PI

92-93

國科會專題研究計畫
「網路教學系統介面設計準則之研究」

Co-PI

91-92

國科會專題研究計畫「圖形隱喻介面與認知型態對線上學習效果的探討」(NSC 91-2520-S-009-011-)

PI

Year

Journal

Title

2002-

Journal of American Society for Information Science and Technology(SSCI)

Reviewer

2004-

International Journal of Human-Computer Studies (SSCI)

Reviewer

2006-

中華傳播學刊(TSSCI)

Reviewer

2003-

資訊管理學報(TSSCI)

Reviewer

2006-

電子商務學報(TSSCI)

Reviewer

2002-

資訊社會學研究

Reviewer

2002-

教育科技與媒體

Reviewer

2003-

Journal of TechTrends, Association for Educational Communications & Technology (AECT), United State.

Editorial Board

【Journal Paper】

1

Lee, J. (Accpeted). An Exploration of the Factors Affecting Users’ Performances in a Desktop 3D Virtual Space: Cognitive Ability, Landmark, Resource Distribution of Working Memory, and Spatial Knowledge. Journal of Human-Computer Studies. (SSCI, SCI)

2

Lee, J., & Boling, E. (2008). Information conveying approaches and cognitive styles of mental modeling in a hypermedia-based learning environment. Journal of American Society for Information Science and Technology, 59(3), 001-018. (SSCI, SCI, EI) (Impect factor: 1.555)

3

Lee, J. (2007). The effects of visual metaphor and cognitive style for mental modeling in a hypermedia-based environment. Interacting with Computers, 19, 614-629 (SSCI, SCI, EI) (Impect factor: 0.833)

4

張天鳳、李峻德(民 97)。3D虛擬環境中地標輔助與尋路策略傾向對空間知識之影響。《資訊管理學報》,第15卷第3期。(TSSCI)

5

張天鳳、李峻德(民 97)。3D虛擬環境中地標輔助與尋路策略傾向對空間知識之影響。《資訊管理學報》,第15卷第3期。(TSSCI)

6

黃宇辰、李峻德 (2007)。電子商務系統影響出使信任感之設計因素。《資訊社會研究》,第13期,頁125-166。

7

李峻德(民 95)。嚴肅遊戲於學習科技之設計概念探討:可玩性與使用性觀點。《教學與科技媒體》,第75 期,頁18-37。

8

李峻德(民91)。人機介面設計因素的探討:人性因素與資訊結構,《教學與科技媒體》,第58期,頁34-43。

【Conferences】

1

Lee, J., & Tseng, L. (2012). A sociability study of Facebook games : The perspectives of group member roles and interpersonal relationship types. International Conference on Applied Human Factors and Ergonomics 2012

2

Lee, J. (2011). The factors affecting players’ problem-solving performances and knowledge acquisitions in a role-playing game environment. In T. Hirashima et al. (Eds.), Proceedings of the 19th International Conference on Computers in Education. Chiang Mai, Thailand: Asia-Pacific Society for Computers in Education.

3

Lee, J., & Lee, M. (2011). A Study of The Preattentive Perception for Interface Design and Cognitive Style on Information Search Performance. 2011 Human-Computer Interaction International Conference.

4

Lee, J. (2010). The effects of quest types and gaming motivations on players’ knowledge acquisitions in an online role-playing game environment. International Conference on Kansei Engineering and Emotional Research 2010. Paris, France.(98年度國科會計劃)

5

Lee, J. (2010). Game-based learning: An immersion process perspective. The 14th Global Chinese Conference on Computers in Education 2010. Singapore, Singapore. (98年度國科會計劃)

6

Lee, J. (2009). The knowledge acquisitions of players in the game-based environment: The effects of gaming motivations and quest types. Game-based Learning Interactive Event I, 17th International Conference on Computers in Education. Hong Kong.

7

Lee, J., & Chih-Yi Chao (2009). The effects of quest types and gaming motivations on players’ knowledge acquisitions in an online role-playing game environment. Papers presented in Human-Computer Interaction International 2009, July, San Diego, US..(97 年度國科會計劃)

8

Lee, J. (2008). Wayfinding: The effects of spatial ability and landmark for the user’s cognitive resource distribution and spatial knowledge. 2008 World Conference on Educational Multimedia, Hypermedia & Telecommunications, Vienna, Austria. (96 年度國科會計劃)

9

Lee, J. (2007). Sense of telepresence: The Effects of personal view point, emotion and self-forgetfulness style, and entity in a 3D Game Environment. In Proceeding of Human-Computer Interaction. Interaction Design and Usability, HCI International 2007, Beijing, China. (96 年度國科會計劃)

10

Chu, Y. L., & Lee, J. (2007). The experiential preferences of the online consumers in different internet shopping lifestyles towards online shopping websites. In Proceeding of Human-Computer Interaction. Interaction Design and Usability, HCI International 2007, Beijing, China.

11

Chung, S., Chau, C., Xi, S., & Lee, J. (2007). The effects of gender culture in the iconic recognition of mobile phone. In Proceeding of Human-Computer Interaction. Interaction Design and Usability, HCI International 2007, Beijing, China.

12

Pan, Y. C., Kuo, L., & Lee, J. (2007). Role play and reciprocity: Sociability of the online game community. In Proceeding of Human-Computer Interaction. Interaction Design and Usability, HCI International 2007, Beijing, China.

13

Lee, J. (2007). Sense of telepresence: The Effects of personal view point, emotion and self-forgetfulness style, and entity in a 3D Game Environment. Paper will be presented in HCI International 2007, 22-27 July, Beijing, China.

14

Lee, J. (2006). Design factors for players’ perceived playability in Massively Multiplayer Role Play Games. 2006 World Conference on Educational Multimedia, Hypermedia & Telecommunications, Orlendo, US. ( 93年度國科會計劃 NSC 93-2520-S-009-007-)

15

Chen, C. N., & Lee, J. (2006). A Study of Motivations, Playability, and Sociability for MMORPG Players’ Immersion Experiences. The 7th Asia-Pacific Conference on Computer-Human Interaction, Taipei , Taiwan

16

Kuo, R., & Lee, J. (2006). An Exploratory Study of Usability Practice from User-Centered Design View: Meanings, Methods and The Current Situation in Taiwan ‘s Internet Industry. The 7th Asia-Pacific Conference on Computer-Human Interaction, Taipei, Taiwan (The Best Paper Award).

17

Chang, T. F., & Lee, J. (2006). Wayfindings and Spatial Knowledge Acquisitions in Virtual Environments: The Effects of Landmarks and Wayfinding Strategies. The 7th Asia-Pacific Conference on Computer-Human Interaction, Taipei , Taiwan (The Best Paper Award).

18

Chang, W. C., & Lee, J. (2006). Research on how the product category and product knowledge influence the consumer information seeking behavior. The 7th Asia-Pacific Conference on Computer-Human Interaction, Taipei, Taiwan.

19

Lee, J. (2005). Interaction design guidelines for Massively Multiplayer Online Role Playing Games: The playability point of view. In the Proceedings of The Second International Conference on Digital Communication. National Chong Cheng University, Taiwan. ( 93年度國科會計劃 NSC 93-2520-S-009-007-)

20

Lee, J., & Huang, Y. C. (2005). Design for Immersion and Satisfaction: Usability and Playability for On-line Game. In the Proceedings 2005 of World Conference on Educational Multimedia, Hypermedia & Telecommunications, Montreal, Canada. (93年度國科會計劃 NSC 93-2520-S-009-007-)

21

林珮雯、李峻德 (民94) 電子商務網站介面設計研究─美感與使用性。中華傳播學會年會(92年度國科會計劃NSC 92-2413-H-009-006-)

22

Hsu Y. C. & Lee J. (2004). The Long-Term Effects of Single versus Multiple Metaphors on Experts and Novices’ Search Behaviors. In Proceedings of 2004 World Conference on Educational Multimedia, Hypermedia & Telecommunications, Lugano, Switzerland. ( 91年度國科會計劃 NSC 91-2520-S-009-011-)

23

Lee J. & Hsu Y. C. (2004). Visual Metaphor Interface and Cognitive Style: A study for On-line Learning. In Proceedings of 2004 World Conference on Educational Multimedia, Hypermedia & Telecommunications, Lugano, Switzerland. ( 91年度國科會計劃 NSC 91-2520-S-009-011-)

24

Lee, J. (2003). Game design study: Usability and Enjoyment, in Proceedings of 2003 World Conference on Educational Multimedia, Hypermedia & Telecommunications, Honolulu, Hawaii, USA.

25

Lee, J. (2002). Web navigation: The role of metaphor, concept map, and individual differences, in the Proceedings of 2002 World Conference on Educational Multimedia, Hypermedia & Telecommunications, Denver, Colorado. ( 91年度國科會計劃 NSC 91-2520-S-009-011-)

26

Lee, J., & Hsu, Y. C. (2001). Some discussion on interface metaphors, in the Proceedings of the 10th International Conference on Computer-assisted Instruction.

27

Lee, J. (2000). The Effects of information conveying approaches and cognitive styles in users’ structural knowledge and feelings of disorientation in a hypermedia environment, In the Proceedings of the 2000 International Conference of Computer in Education (ICCE), Taipei, Taiwan.

28

Lee, J.(1999). Problem-based learning: A Decision Model for Problem Selection, in the Proceedings of 1999 Association for Educational Communications and Technology National Convention. Huston, TX.

29

Yeok Ngeow, K.N.Y., Antommarchi C., Hayati, M., Lee, J., & Ismail, H.N. (1998). Training Facilitators for Problem Based Language Learning. The workshop session in TESOL 98 National Convention, Seattle, Washington

30

Antommarchi C., Yeok Ngeow, K.N.Y. Hayati, M., Lee, J., & Ismail, H.N. (1998), Facilitation in problem-based Learning: A training design. In the Proceedings of 1998 Association for Educational Communications and Technology National Convention, St. Louis, MO.

31

Hsu, Y.H., Chuang, W.H., & Lee, J. (1998). Design a WWW browser for younger children. In 1998 AECT National Convention, St. Louis, MO.

32

Chuang, W.H., Hsu, Y.C., & Lee, J. (1996). Design children’s WWW browser of Netscape. In Hypermedia’96 Conference, Indianapolis, IN.

33

Park, S. H., & Lee, J. (1996). A mental model approach for the HCI design. In Hypermedia ’96 Conference, Indianapolis, IN.

【Academic Services】

Years

Department

Title

2003-

Interactive Media Lab., Institute of Comm. Studies, NCTU

Director

Nov.,2011

2011 Interactive Experience Design & Digital Archive Conference

Organiser

2003-2004

國立交通大學教務處 網路教務組(現數位內容製作中心)

Team Leader

2008-

國科會科教處「悅趣化數位學習」主題研究群 前瞻科技組

Member

2002-

國立中正大學數位傳播國際學術研討會

Reviewer

2002-

國科會科教處資訊教育學門專題計劃

Reviewer

2002-

國科會人文處專題計劃

Reviewer

2002-

國科會圖資處專題計劃

Reviewer

2008-

國科會數位內容典藏計畫

Reviewer

2006

2006 World Conference of Educational Multimedia, Hypermedia, and Telecommunication (ED-MEDIA)

Moderator

2006

傳播與科技學術研討會

Moderator

2006

第三屆數位傳播國際學術研討會

Moderator

2006

國立中正大學數位媒體製作研究中心

Reviewer

2006

中華大學數位教學課程設計競賽

Reviewer

2006

台灣電力公司網站系統設計委託案

Reviewer

2006

新營技術管理學院 設計學院籌備處

Consultant

2006

國立中正大學數位媒體製作研究中心

Reviewer

【Adviser award】

Student

Rewards

郭如萍

The Best Paper Award. The 7th Asia-Pacific Conference on Computer-Human Interaction, 2006.

張天鳳

The Best Paper Award. The 7th Asia-Pacific Conference on Computer-Human Interaction, 2006.

潘育絜

教育部「菁英留學計畫-專案擴增留學計畫」。Exchanged Program: Chamlers University of Technology, Vehicle and Traffic Safety Center. 民96年

YANG,TAI-EN

Doctor of Journalism, University of Missouri

Tel: 03-5712121 #58215
Mail: teyang09211985@gmail.com

【Teaching subjects】

Electronic Paper Theory and Practice, Hypermedia Editing and Writing

【Academic Profession】

Journalism, News interviewing and writing, New Media and Digital News Designing

【Experience】

1997.08-         The vice professor in the Institute of Communication, NCTU
1996.08-1997.07  The vice professor in the department of Mass Communication,                              National Fu Jen Catholic University
1986.10-1987.07  Editor and reporter in edit and domestic department,
                             Central News Agency
1985.12-1986.08  Secretary and editor in edit department, College Publishing House
1985.12-1986.08  English teacher in Y.M.C.A.
1983.12-1985.08  Editor and Translator for second lieutenant, Military Police School

【Research Project】

Duration

Project Title

Title

90.08-93.07

教育部追求卓越計畫「提昇大學基礎教育計畫—網路學習領域:網路媒體的勸服效果研究初探」(子計畫二)(E020-90B585)

PI

91.03-92.02

國科會人文及社會科學發展處國家型數位典藏計劃「電視新聞多媒體資料館」計畫

Co-PI

88.08-89.07

國科會人文及社會科學發展處「電子報國際新聞來源之分析:以中國時報、人民日報、聯合早報為例」計畫

PI

【Journal Paper】

1

Liao, Kai-Hong and Yang, Tai En (2003). Cognitive Images of Internet Personal Media. 新聞學研究 Vol. 76, pp. 91-128.

2

Chou, Chien and Yang, Tai-En (1998). An exploratory study of computer network features and related issues. Social Education, Vol. 84, pp. 17-20.

3

Yang, Tai-En; Chen, Sen-Hui; and Lee, Yu-Shuen (1997). A guide to U.S. mass media research resources on the Internet. 傳播與文化 Vol. 5:1-61.

【Conferences】

1

楊台恩 (2004) :〈數位差落量測初探〉《「知識.創新.傳播」學術研討會》。台北:淡江大學。

2

廖凱弘、楊台恩 (2000) :〈國內網路電話法律定位問題與競爭優勢分析〉,《TANET 2000研討會- 論文集》。台南:成功大學。

3

楊台恩、徐欣瑩、鄭安授(1999) :〈台灣電子報現況: 由守門人角度談起〉,《1999新興傳播科技對對兩岸大眾傳播交流之影響研討會- 論文集》。新竹:交通大學傳播研究所。

4

楊台恩、陳德玲(1999) :〈電子報國際新聞的來源初探-以中國時報、人民日報、聯合早報為例〉,《1999第一屆傳播與科技研討會- 論文集》。新竹:交通大學傳播研究所。

5

楊台恩、鄭安授、徐欣瑩 (1999) :〈影響台灣電子報發展因素之研究:一個新傳播科技發展模式之探討〉,《第二屆邁向二十一世紀的兩岸傳播媒體學術研討會- 論文集》。南京, 上海: 南京大學, 上海交大。

6

Yang, Tai-En (1998). Famines from afar: Is there an integrated theory of news flow across international boundaries? Paper presented at the annual meeting of International Communication Association (ICA), Jerusalem, Israel.

7

Yang, Tai-En and Brooks, Brian (1994). Factors affecting foreign news coverage: The Chinese and Soviet famines, The New York Times, and U.S. foreign policy. Paper presented at the annual meeting of International Communication Association, Sydney, Australia.

8

Brooks, Brian and Yang, Tai-En . (1993). Patterns of computer use in newspaper newsrooms: a national study of U.S. dailies. Paper presented at the annual meeting of Association for Education in Journalism and Mass Communication, Kansas City, Missouri, USA.

9

Yang Tai-En; Schweitzer, John; and Harmon, Mark. (1992). How three U.S. newsmagazines covered Gorbachev and Deng.*** Paper presented at the annual meeting of Association for Education in Journalism and Mass Communication, Montreal, Canada.*** The best graduate student paper in the division of magazine.

10

Huffman, Suzanne; Yang, Tai-En; Yan, Liqun and Sanders, Keith (1990). Genie out of the bottle: Three U.S. networks report Tiananmen Square. Paper presented to the annual meeting of Association for Education in Journalism and Mass Communication, Minneapolis, Minnesota, USA.

【Publication】

1

楊台恩 (2005.9) :〈媒體經濟學: 幾個重要議題分析〉,在台大國家發展研究所李柄南主編的《經濟學帝國主義》。台北:揚智。

CHEN,YAN-SHENG

Ph. D. in College of Communication, Florida State University

Tel : 03-5712121 #58208
Mail: yenshenchen@mail.nctu.edu.tw

【Teaching subjects】

Research of Entertainment Media, Communication Theory, Application of SPSS, Workshop in Communication Technology Studies, TechNews and Public Relation Practice

【Academic Profession】

Research of Entertainment Media, Digital Communication Technology, Effect of Cognitive psychological orientation

【List of students】(From last five years)

Years

Title of Thesis

Author

103

情結連結與角色喜好對戲劇內容之產品置入效果研究

黃穎文

103

重複接觸原著小說與改編電影對閱聽人沉浸感與心理機制之效果研究

俞菁

101

觀看逆轉勝運動賽事的認知心理機制與享樂感

陳芷鈴

101

廣播收聽與社群媒介使用對擬社會互動之影響效果與享樂感研究

賴筱茜

101

遊戲情境因素影響暴力電玩效果之研究

司柏濬

【Research project】

Duration

Project Title

Title

Funding

103-104

道德感、正向心理與娛樂媒介: 台灣戲劇的正向媒介效果研究

PI

科技部

101-102

交大人社中心計畫,子計畫:全球氣候異常與正經遊戲(總計畫為新科技,媒體科技訊息,與公民素養:檢視新科技及媒體訊息設計與公民全球暖化知識獲得的相關性)

Subproject PI

交大人社中心

100

特色研究計畫:台灣新移民女性與媒體戲劇研究

Subproject PI

交大頂尖大學特色計畫

100-103

全球暖化議題網路資訊之資訊效能面向與認知彈性設計研究

Subproject PI

國科會

100

互動性電玩遊戲的使用與情緒管理效果之研究

PI

國科會

101-102

《問卷出題小組 [傳播調查資料庫]

出題委員

科技部

【Journal Paper】

1

陳延昇。 情緒管理在體感遊戲經驗的新觀點:檢視情緒激越程度與遊戲刺激潛質的影響效果。 中華傳播學刊。 ( accepted )

2

賴筱茜、陳延昇。 不只是聽廣播:廣播與社群媒介匯流的擬社會互動經驗。 廣播與電視。 ( in press )

3

Lee, S-Y, Chen,Y-S, & Harmon, M. Reality TV, Materialism, and Associated Consequences: An Exploration of the Influences of Enjoyment and Social Comparison on Reality TV’s Cultivation Effects. Atlantic Journal of Communication ( in press )

4

李素月、陳延昇. 偶像劇中愛情與性別角色的再現與迷思:以台灣偶像劇的男女主角互動為例。 中華傳播學刊. ( in press )

5

Lin, H. F., Yeo, B., & Chen, Y.S. (2013). Mobilizing location based advertising: A study of effectiveness on persuasion. Australian Journal of Business and Management Research, 3(6),15-29.

6

Arpan, L. M., Bae B., Yen-Shen Chen, & Greene, G. H. (2011). Perceptions of Bias in Political Content in Late Night Comedy Programs. Electronic News, 5 (158), 158-173.

【Conferences】

1

陳延昇 (2014)。好心情與好玩:情緒動機與線上電玩使用、享樂滿足與遊戲成癮。2014中華傳播學會年會,專題座談:「臺灣傳播調查資料庫」一期二次成果分享-臺灣民眾媒體使用面面觀,台北,6月26日

2

李素月、陳延昇 (2014)。偶像劇中愛情與性別角色的再現與迷思:以台灣偶像劇的男女主角互動為例。2014中華傳播學會年會,台北,6月27日

3

俞菁、陳延昇 (2014)。改編跨文本間的重複閱聽經驗探討:以轉移觀點出發。2014中華傳播學會年會,台北,6月27日

4

黃穎文、陳延昇 (2014)。線上觀影趨勢下的置入行銷:娛樂與廣告的雙元觀點。2014傳播與科技研討會,新竹,10月16-17日

5

陳延昇 (2014)。暖化議題的"我"與"他人":個人相關感知對全球暖化訊息可信度、抗拒感與第三人效果之影響。2014台灣科技與社會研究學會第六屆年會,新竹,3月22日

6

陳延昇 (2013)。娛樂媒介化的公眾環保議題與幽默訴求:有笑也有效的說服效果?2013台灣資訊社會論文研討會,新竹,11月08日

7

賴筱茜、陳延昇(2013)。 廣播收聽與社群媒介使用對擬社會互動之影響效果。2013年傳播與科技研討會,新竹,10月24日。

8

Lee, S-Y, Chen,Y-S, & Harmon, M. (2013). Reality TV, Materialism, and Associated Consequences: An Exploration of the Influences of Enjoyment and Social Comparison on Reality TV’s Cultivation Effects • Paper presented at Association for Education in Journalism and Mass Communication, Aug 8-11,Washington, DC.

9

Chen, Y-S. (2013).Old games in the video game industry?The market structure and cultural commodity of video games.  Paper presented at  International Association for Media and Communication Research, June 26-29, Dublin, Ireland.

10

Chen, Y-S. (2013). Moral violations in drama and moral values in mind: the morality presented in a Taiwanese soap opera. Paper presented at Broadcast Education Association, Research Symposium, April 7, Las vegas,  NV.

11

Lin, H. F., Yeo, B., & Chen, Y.S. (2013). Mobilizing Location Based Advertising: A Study of Effectiveness on Persuasion. Paper presented at the annual conference of the Pacific Telecommunications Council, Honolulu, USA.

12

司柏濬,陳延昇(2012)誰在跟我對戰? 虛實對手因素影響暴力電玩遊戲效果之研究。2012年中華傳播學會年會,台中,7月6-8號。

13

陳延昇 (2012)。 情緒激越程度與遊戲暴力內容對情緒管理與享樂感之影響:以體感電玩使用為例。2012年中華傳播學會年會,台中,7月6-8號。

14

陳延昇 (2011)。全球暖化議題網路訊息之資訊效能面向與認知彈性設計之研究。2011年傳播與科技研討會,新竹,10月13-14號。

15

陳延昇 (2011)。越體感越好玩? 以Kinect與Wii電玩遊戲現象為例。2011年傳播與科技研討會,新竹,10月13-14號。

16

Chen, Y-S., (2011).Mood management and highly interactive video games:Examining emotion change in relation to arousal, involvement and enjoyment.Paper presented at Association for Education in Journalism and Mass Communication, Aug 10-13. San Louis, MO.

17

Chen, Y-S., (2010). Rethinking mood management theory: the issues of definitions and measure about mood and emotion. Paper presented at International Communication Association conference, June, 2010. Singapore.

18

Chen, Y-S., & Raney, A. A. (2009). Mood Management and Highly Interactive Video Games: An Experimental Examination of Wii Playing on Mood Change and Enjoyment. Paper presented at International Communication Association conference, May, 2009. Chicago, IL. (Top papers of ICA, game studies section.)

19

Arpan, L. M., Bae, B. J., & Chen, Y-S. (2009). Does humor attenuate hostility? A comparison of hostile media perceptions of news and late night comedy. Paper presented at International Communication Association conference, May, 2009. Chicago, IL.

20

Chen, Y-S. (2009). Crossing gamers’ borders: The diffusion of Nintendo Wii. Paper presented at the 2009 Dialogues Graduate Student Program, March, 2009, Tallahassee, FL.

21

Chen, Y-S. (2008). We play Wii: A study of Wii playing Behaviors in a Taiwanese group. Proposal presented at the 20th Southeast Evaluation Conference, March, 2008, Tallahassee, FL.

22

Chen, Y-S., Gau, L., & Korzenny, F. (2007). The effects of the Internet and Electronic Games on the Ethnic Identity and Self-expression of young Adults. Paper presented at the 2007 Association of Internet Research Conference, October, 2007, Vancouver, Canada.

HUANG,HUEI-PING

PH. D. in Mass Communication, University of Wisconsin-Madison

Tel: 03-5712121 # 58222
Mail: hphuang@nctu.edu.tw

【Teaching subjects】

Communication Theory, Technology/Science Communication, Social Media and Marketing, Workshop in Communication Technology Studies, Media and Civil Society

【Academic Profession】

Research of Media and Audience, Technology/Science Communication, Policy of Marketing Communication, Civil Society and Commutation

【Experiences】

The vice professor in the institute of Communication, NCTU
The vice professor and teaching assistant in the department of
                              Adult & Continuing Education, National Taiwan Normal University
Reporter in Economic Daily News

【Rewards】

國立臺灣師範大學98學年度教師教學卓越獎
國立臺灣師範大學學術論文暨專書獎助
中華傳播學會2003年會傑出論文獎
國科會研究獎勵(甲種)
經濟日報社最佳文章獎

Year

Journal

Title

2005-2007

《新聞學研究》

編輯委員會委員

2005-2007

《新聞學研究》

副主編暨
書評書介主編

2005-迄今

《新聞學研究》

Reviewer

2005-迄今

中華傳播學刊(TSSCI)

Reviewer

2005-迄今

《台大新聞論壇》

Reviewer

2010-迄今

International Journal of Public Opinion Research

Reviewer

2013-迄今

International Journal of Press/Politic

Reviewer

2011-迄今

Journal of Media and Communication Studies

Reviewer

2007-迄今

Asian Journal of Communication

Reviewer

【Journal Paper】

1

黃惠萍、陳穗婷、林沂葶(2013)。〈兒童媒體素養教育推動經驗分析〉,發表於「臺灣教育傳播暨科技學會」2013年國際學術研討會。台北:淡江大學。

2

黃惠萍(2013)。〈「馬雅末日」眾聲喧嘩:從審議式民主看科學專家與大眾媒體之公共論述〉,發表於「2013年傳播與科技研討會」。新竹:交通大學。

3

黃惠萍(2013)。〈環保團體推廣訴求策略與論述個案分析—以台灣動物社會研究會反海豹油為例〉,發表於「中華傳播學會年會」。台北:輔仁大學。

4

李瑛、黃惠萍(2011)。〈多元文化觀點的科學傳播—原住民族電視台【科學小原子】閱聽人研究〉,發表於「2011年傳播與科技研討會」。新竹:交通大學。

5

黃惠萍、楊佩綸、黃盈嘉(2010)。〈相互性原則作為行銷傳播策略初探〉,發表於「2010廣告暨公共關係國際學術與實務研討會」。台北:政治大學。

6

李瑛、黃惠萍、宋珮珊(2010)。〈電視科普節目內容創製之分析——以原住民族電視台《科學小原子》為例〉,發表於「2010科學傳播國際研討會」。台北:國科會科技大樓。

7

Huang, Huiping (2006). Deliberative Reporting, conflict frame, and civic cognitions. Paper presented at the annual convention of the Association for Education in Journalism and Mass Communication, San Francisco, CA.

8

黃惠萍(2004)。〈審議式民主的公共新聞想像—建構審議公共議題的新聞報導模式〉,發表於「數位化時代與新聞報導研討會」。台灣:台北。

9

黃惠萍(2003)。〈媒介框架之預設判準效應與閱聽人政策評估—以核四案為例〉,發表於「中華傳播學會年會」。台灣:新竹。

10

Huang, Huiping (2002). Framing effects in homogeneous and heterogeneous media environments: The cases of the On Taiwan controversy and the Fourth Nuclear Power Plant dispute. Paper presented at the annual convention of the Association for Education in Journalism and Mass Communication, Miami, FL.

11

Huang, Huiping (1996). The impact of political efficacy and media use on political participation during the 1992 presidential election campaign. Paper presented at the annual convention of the Association for Education in Journalism and Mass Communication, Anaheim, CA.

12

Huang, Huiping (1994). Reexamining the spiral of silence theory from a cross-cultural perspective. Paper presented at the annual convention of the Association for Education in Journalism and Mass Communication, Atlanta, GA.

13

Huang, Huiping (1992). Mass media, issue/image discriminations and voting confidence. Paper presented at the annual conference of the International Communication Association, Miami, FL.

【Publication】

1

Huang, Huiping (Accepted). Priming effects of media frames and policy evaluations — The case of the Fourth Nuclear Power Plant Dispute. In L. Chu & Y. Chen (Eds.), Political Communication & Democratization in Taiwan. Taipei: NationalChengchiUniversity.

2

Huang, Huiping (Accepted). Imagining public journalism in deliberative democracy: Constructing a news reporting model for deliberating public issues. In L. Chu & Y. Chen (Eds.), Political Communication & Democratization in Taiwan. Taipei: NationalChengchiUniversity.

【Research project】

Duration

Project Title

Title

103-105

《檢視科學訊息、科學傳播策略及訊息接收行為的相關性:從閱聽人節能減碳態度及行為意圖談起—節能減碳訊息框架特色與對閱聽人影響機制之研究》。科技部專題計畫

PI

103

《新科技、媒體科技訊息與公民素養:檢視新科技及媒體訊息設計與公民全球暖化知識獲得的相關性》。交大人社中心計畫

PI

102

《特色研究計畫:新媒體科學文本原民文化隱喻之探析—多元文化教育的觀點》。交大頂尖計畫

PI

100-101

《環境保育團體傳播策略個案分析:審議式民主的觀點》。國科會專題研究計畫

PI

98-99

《相互性原則作為訊息傳播策略初探》。國科會專題究計畫

PI

97-99

《從多元文化教育觀點探討電視科普節目—以原住民族電視台【科學小原子】為例》。國科會專題究計畫(3年期)

Co-PI

《審議式新聞報導模式與影響之探索性研究》。國科會專題究計畫

PI

《框架效果機制之探究》。國科會專題究計畫

PI

《媒介、群體服從及意見形成過程之跨文化研究》。行政院青輔會補助專題究計畫

PI

【Academic Services】

Year

Department

Title

行政院國科會人文處社會學門專題研究計畫

編輯委員會委員

考試院考選部公務人員高等考試
新聞類科「民意與公共關係」

命題暨閱卷委員

2011

考試院考選部高普考新聞、新聞廣播類科命題大綱委託研究案座談會

專家學者

2011

教育部100年度國民中小學媒體素養教育推廣計畫

巡迴講座教師

2011

教育部100年度國民中小學
媒體素養融入教學教案競賽

評審委員

2011

內政部兒童國是會議「兒童與媒體」

與談人

2011-2012

國家教育研究院
新聞傳播學名詞審議委員會傳播理論組

審議委員

2009

中研院社會學研究所
「傳播媒體與民意機構研究計畫」

座談會與言人

2011

財經立法監督聯盟
立法院第六會期立委問政績效質化

評比委員

中華傳播學會年會

審查委員、
場次主持人

【List of students】

Years

Title of Thesis

Author

99

兒童讀經班對國小學生品格發展之影響

崔德鄰

98

媒體素養種子教師實施媒體素養教育之成效

葉亭君

98

大學推廣教育公共關係策略、組織結構與組織績效之研究

林貞均

98

表演藝術團體行銷策略研究——以現代戲劇為例

吳宣穎

LUO,SHIH-YU

Ph. D. in Psychology, University of Sydney
Master of Psychology, National Taiwan University
Bachelor of Psychology, National Taiwan University

Tel: 03-5712121 #52718
Mail: shihyulo@nctu.edu.tw

【Teaching subjects】

Visual Communication, Introduction of Psychology, Cognitive PsychologyPerceptual Psychology

【Professional Field of research】

Visual Attention

【Experience】

2016- Teaching Assistant in the institute of Communication, NCTU
2014- Teaching Assistant in the center of General Education, NCTU
2013-2014 Postdoctoral Researcher, University of Sydney

【Journal Paper】

Lo, S. -Y & Holcombe, A. O. (2014). How do we select multiple features? Transient costs for selecting two colors rather than
one, persistent costs for color-location conjunctions. Attention, Perception, & Psychophysics, 76(2):304-21

Lo, S.-Y, Howard, C. J., & Holcombe, A. O. (2012).
Feature-based attentional interference revealed in perceptual errors and lags. Vision Research, 63, 20-33.

Lo, S.-Y. & Yeh, S.-L. (2011). Independence between implicit and explicit processing as revealed by the Simon effect. Consciousness and Cognition, 20, 523-533.

Lo, S.-Y. & Yeh, S.-L. (2008). Dissociation of processing time and awareness by the inattentional blindness paradigm.
Consciousness and Cognition, 17, 1169-1180.

【Conferences】

Lo, S.-Y. (2016). To the right or to the left: Left superiority
for multiple-feature attentional selection. Poster presented at Asia-Pacific Conference on Vision. Fremantle, Australia.

Lo, S.-Y, Goodbourn, P. T. & Holcombe, A. O. (2015). Can we select multiple colours
simultaneously? Evidence for serial processing from left to right. Poster presented at European Conference on Visual Perception. Liverpool, UK.

Lo, S.-Y, & Holcombe, A. O. (2012). Attending to one green item while ignoring another: Costly, but with curious effects of stimulus arrangement. Poster presented at Vision Science Society, Annual Meeting. Naples, Florida.

Lo, S.-Y. & Yeh, S.-L. (2010). Effect of sound on visual persistence. The 6th Asia-Pacific Conference on Vision, Taipei, Taiwan.

Yeh, S.-L. & Lo, S.-Y. (2008). Visual-auditory interaction in the Simon effect. The 5th Asia-Pacific Conference on Vision, Brisbane, Australia.

Lo S.-Y. & Yeh, S.-L. (2008). Multisensory stimulus-response compatibility effect occurs only when the stimuli are consciously perceived. The 12th Annual Meeting of the Association for the Scientific Study of Consciousness. Taipei, Taiwan.

Lo, S.-Y., & Yeh, S.-L. (2005). Dissociating attention from required processing time. Journal of Vision, 5, 157a. Poster presented at Vision Science Society, 5th Annual Meeting. Sarasota, Florida.

Lo, S.-Y. & Yeh,
S.-L. (2004). Are Chinese characters picture-like? Perception (suppl.), 33, 151c. Poster presented at 27th European
Conference on Visual Perception, Budapest, Hungary.

Lo, S.-Y. & Yeh,
S.-L. (2003). Contextual effect, figure-ground organization, and attention. Perception (suppl.), 32, 135b. Poster
presented at 26th European Conference on Visual Perception, Paris, France.

WU, TAI-YEE

Ph.D. in Communication, University of Connecticut, U.S.

Mail: taiyeewu@g2.nctu.edu.tw

【Teaching subjects】

Community in Cyberspace, Communication Theories 

【Professional Field of research】

Theories of media effects in online communication
Audience perception of user-generated content and reactions in online marketing
User emotions, motivations, and behaviors in social media and computer-mediated communication

【Experience】

2017-  Assistant Professor, Institute of Communication Studies, National Chiao Tung University, Taiwan
2013-2016  Instructor of Record, Department of Communication, University of Connecticut, U.S.
2013-2017  Teaching Assistant, Department of Communication, University of Connecticut, U.S.
2012-2013  Tutor for student athletes majoring Communication, Department of Counseling Program for Intercollegiate Athletes, University of Connecticut, U.S.
2009-2011  Assistant Research Fellow, Chung-Hua Institution for Economic Research, Taiwan

【Journal Paper】

Wu, T.-Y., & Lin, C. A. (2017). Predicting the effects of eWOM and online brand messaging: Source trust, bandwagon effect and innovation adoption factors. Telematics and Informatics, 34(2), 470-480. doi: 10.1016/j.tele.2016.08.001.

Wu, T.-Y., & Atkin, D. (2017). Online news discussions: Exploring the role of user personality and motivations for posting comments on news. Journalism & Mass Communication Quarterly, 94(1), 61-80. doi:10.1177/1077699016655754.

【Conferences】

Wu, T.-Y., Oeldorf-Hirsch, A., & Atkin, D. (2017, August). No comments, but a thumbs-down: Estimating the effects of spiral of silence on online opinion expression. Paper accepted and will be presented at the Association for Education in Journalism and Mass Communication Conference, Chicago, IL.

Wu, T.-Y., & Atkin, D. (2017, May). Exploring the predictors of the spiral of silence in online news discussions. Paper presented at the International Communication Association Conference, San Diego, CA.

Lee, Y.-I, Phua, J, & Wu, T.-Y. (2017, May). Advertising a health product brand on Facebook: The effects of valence of reaction icons and brand post comments on brand attitude, trust, purchase intention and eWoM intention. Paper presented at International Communication Association Conference, San Diego, CA.  

Chen, H., & Wu, T.-Y. (2017, April). Factors predicting the Internet adoption worldwide: A longitudinal analysis between 2000 and 2013. Paper accepted and will be presented at the 87th Southern States Communication Association Annual Convention, Greenville, SC.

Wu, T.-Y., & Lin, C. A. (2016, August). Assessing the influence of eWOM and online brand messages on consumer decision-making: Source trust, bandwagon effect and innovation adoption factors. Paper poster presented at the Association for Education in Journalism and Mass Communication Conference, Minneapolis, MN.

Wu, T.-Y., & Lin, C. A. (2015, August). The effects of online consumer reviews on brand evaluation, attitude and purchase Intent. Paper poster presented at the Association for Education in Journalism and Mass Communication Conference, San Francisco, CA.  

Wu, T.-Y., & Atkin, D. (2015, May). Online news comments: Exploring the role of user personality, self-efficacy, and motivations. Paper presented at the International Communication Association Conference, San Juan, PR.

Wu, T.-Y. (2004, May). How Spielberg tells stories: A semiotics case study on “Minority report” (in Chinese). Paper presented at The Conference of Electric Orality: The Localized Speech Communication Education and Its Future. Taipei, Taiwan.

CHANG, YI-SIN

Tel: 03-5712121#31991
Mail: yihsin@nctu.edu.tw

Responsible for conducting teachers’ and students’ affairs, purchasing, accounting and general services.

ADDR:HA Building 2, 1001 University Road, Hsinchu / TEL:(03)573-1991 / FAX:(03)572-7143 / MAIL: ict31991@g2.nctu.edu.tw